Tata Consumer Products Welcomes Ashish Goenka as New Group Chief Financial Officer
Soham Chakraborty
Tata Consumer Products Ltd. has announced the appointment of Ashish Goenka as its new Group Chief Financial Officer (CFO), effective from December 18, 2023. Goenka, currently serving as the President & CFO of Jubilant Foodworks...
Mars Wrigley India, the chocolate and confectionery unit of Mars Incorporated in the country, has recently announced the appointment of Nikhil Rao as its Chief Marketing Officer (CMO). Based in the Gurgaon corporate office, he...
Lay’s Strikes Emotional Chords with “Isey Kehte Hain Pyaar” Campaign Starring Neetu and Ranbir Kapoor
Soham Chakraborty
Lay's, the popular brand of potato chips, has recently launched a new advertising campaign featuring Bollywood celebrities Neetu Kapoor and Ranbir Kapoor. The "Isey Kehte Hain Pyaar" campaign, conceptualised and created by Leo Burnett, revolves...
Hershey Braces for 2024 Challenges: Job Cuts Expected Amid Sales Pressure and Inflation Woes
Soham Chakraborty
Hershey, the confections and salty snacks company, has recently announced plans to cut jobs as it projects a challenging year ahead in 2024. The company's decision to reduce its workforce comes as it faces sales...
Charting Unprecedented Growth: Coca-Cola India’s Rural Dominance and Urban Ambitions Could Reshape The Beverage Market
Soham Chakraborty
Coca-Cola India is experiencing remarkable growth in rural markets, surpassing its urban performance as the beverage giant strategically capitalises on India's evolving consumption trends. While many consumer goods companies struggle with sluggish demand in rural...
Luxmi Tea, the owner of the renowned Makaibari brand, is planning to expand its retail presence and increase its footprint in airports across India. With the opening of stores in Kolkata and Bagdogra airports, as...
Cadbury Alters Heroes Tubs, Replacing Mini Twirls with Full-Size Bars in Surprise Move
Soham Chakraborty
Cadbury has recently confessed to making a significant alteration to its Heroes tubs, following an apology to a customer who raised a complaint. The confectionery company has a devoted fan base that enjoys indulging in...
ITC Ventures into Crunchy Territory: Eyes 47% Stake in Prataap Foods, Sets Sights on Expanding Snack Portfolio
Soham Chakraborty
ITC, one of India's leading FMCG companies, is reportedly considering the acquisition of a 47% stake in Prataap Foods, currently owned by Peak XV Partners (previously known as Sequoia Capital). This move comes after unsuccessful...
Dabur Sets Sights on Global Expansion with Badshah Masala, Aiming for 4% International Sales Impact
Soham Chakraborty
Dabur, a prominent FMCG entity, is poised to extend its global presence by promoting its spice brand, Badshah, aiming to make a significant impact on international sales, contributing around 4 per cent in the ongoing...
Salt Range Foods announced its plans to expand the retail sales of its honey products throughout India due to the positive response it has received from its exports. The Guwahati-based company, which was established in...