The fast-moving consumer goods (FMCG) sector in India is grappling with a persistent challenge as rural growth remains sluggish for the second consecutive quarter in FY24. This is a concerning trend for FMCG companies, as...
Amul, the esteemed dairy giant in India, is gearing up to revolutionise the health and fitness arena with the launch of an extraordinary product - 'super milk.' This nutritional powerhouse boasts a staggering 30 grams...
Perfetti Van Melle, the renowned confectionery company, has announced the appointment of Nikhil Sharma as the new Managing Director of its India operations. In addition to his extensive experience in the industry and a successful...
PepsiCo, the renowned food and beverage company, has leveraged the power of artificial intelligence (AI) to enhance its product development process. By collecting and analysing feedback from consumers, PepsiCo has gained valuable insights into their...
Cadbury 5 Star, the popular chocolate brand in India, has recently launched a new commercial titled "Elevator" as part of its ongoing "Do Nothing" philosophy campaign. The campaign aims to promote the idea of slowing...
The rising popularity of Korean cuisine, particularly Korean noodles, has created a significant growth opportunity for fast-moving consumer goods (FMCG) companies in India. This trend, which gained momentum during the pandemic, has now become a...
Parle's Melody, a popular toffee brand in India, has been known for its catchy jingle and nostalgic appeal. Its presence at the neighbourhood kirana shop, the joyous tradition of distributing these toffees on birthdays, and...
In a significant move, Coca-Cola, one of the world's leading beverage companies, has unveiled plans to refranchise select bottling operations in India, signalling a strategic shift in its business model. The initiative, led by Coca-Cola's...
Slice, the popular mango drink, has launched a new campaign featuring Bollywood actress Kiara Advani. The summer campaign, titled "Ras Aisa Ki Bas Na Chalega," focuses on fulfilling insatiable mango cravings. The campaign aims to...
Analysts report that major FMCG companies are increasing their advertising and promotional (A&P) spends to boost sales volumes amidst rising competition from smaller regional brands. Godrej and Dabur, among others, have notably raised their marketing...
