Fortune’s ‘Ghar Ka Khana’ Campaign Revitalizes Home Cooking, Emphasizes Protein-Rich Diets
Soham Chakraborty
Fortune, the flagship edible oil brand of Adani Wilmar, has launched a new campaign titled 'Ghar Ka Khana Ghar ka khana hota hai' to encourage individuals to rediscover the joy of home-cooked meals. The campaign...
Dabur Sets Sights on Global Expansion with Badshah Masala, Aiming for 4% International Sales Impact
Soham Chakraborty
Dabur, a prominent FMCG entity, is poised to extend its global presence by promoting its spice brand, Badshah, aiming to make a significant impact on international sales, contributing around 4 per cent in the ongoing...
Kurkure’s ‘#ChatpateSeSabPatein’ Campaign with Sara Ali Khan Promotes Work-Life Balance
Soham Chakraborty
Kurkure, India's popular snack brand, has recently launched a campaign featuring its brand ambassador, Sara Ali Khan, to promote the normalizing of work-life balance. The "#ChatpateSeSabPatein" campaign by Kurkure aims to inspire individuals to prioritise...
Bisk Farm’s Quirky ‘Me Time, Marie Time’ Campaign with Sourav Ganguly Celebrates Cricket Fandom and Superstitions
Soham Chakraborty
Cricket enthusiasm is reaching unprecedented levels with the launch of an energetic advertising initiative by Bisk Farm, featuring the legendary Sourav Ganguly. The former Indian cricket captain, also serving as the brand ambassador for Bisk...
Haldiram’s Immersive Holi Campaign: Spreading Joy with Heartfelt Storytelling and Festive Treats
Soham Chakraborty
Haldiram, a prominent Indian sweets and snacks brand, has launched a captivating campaign that captures the essence of the festival and promotes the joy of celebrating Holi to the fullest. The campaign revolves around a...
Rising Tide of Small and Regional Brands Shakes Up India’s Rs 5-Trillion FMCG Market
Soham Chakraborty
The Rs 5-trillion domestic Fast-Moving Consumer Goods (FMCG) market in India is witnessing a revival of small and regional brands, prompting established national players to revamp their strategies. These nimble-footed newcomers are wielding a potent...
Pepsi, one of the world's most iconic beverage brands, has recently unveiled its new look with a major visual identity change. This marks the first significant redesign for Pepsi in 14 years and has been...
Leading biscuit maker Britannia has launched a new advertising campaign that aims to promote a hunger for sports beyond cricket. The latest campaign by Britannia showcases the brand's support for sports beyond cricket by featuring...