Bingo!, a well-known brand under ITC, recently debuted an amusing advertisement spotlighting its famous Mad Angles chips. This creative ad takes a humorous approach by introducing an unconventional solution to an unforeseen vision issue, injecting...
Adani Wilmar introduced a new brand film showcasing the exceptional features of Fortune Chakki Fresh Atta, its ease of kneading and the convenience it offers to its customers. This film, crafted by Ogilvy, centres on...
Sunpure, a well-known name in the edible oil industry, has introduced a fresh product range - packaged jaggery, setting a robust annual revenue goal of Rs 120 crore. Rolling out jaggery powder and jaggery blocks...
The D2C snacking brand Sweet Karam Coffee (SKC), based in Chennai, has secured $1.5 million in funding from Fireside Ventures. Founded in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman, and Veera Raghavan, the startup...
Reports from Business Standard indicate that the Fast-Moving Consumer Goods (FMCG) sector is currently experiencing persistent low demand, leading to a congestion in the supply chain and a notable increase in inventory days. This surge...
Coca-Cola reported higher-than-expected revenue in the fourth quarter, with a 7% rise to $10.8 billion for the October-December period. This growth was primarily driven by increased sales in Mexico, Germany, and other international markets, which...
Quaker, a renowned brand in the oats segment, has recently launched a new campaign featuring celebrity couple Kiara Advani and Sidharth Malhotra as brand ambassadors. The campaign showcases a delightful TVC (television commercial) where Kiara...
Tata Tea is addressing the persistent problem of Vitamin D deficiency in India, despite the abundant sunlight the country receives. As we approach World Vitamin D Day on November 2, the company has unveiled the...
Hershey, the confections and salty snacks company, has recently announced plans to cut jobs as it projects a challenging year ahead in 2024. The company's decision to reduce its workforce comes as it faces sales...
Coca-Cola Europacific Partners PLC has successfully concluded an agreement with Aboitiz Equity Ventures Inc to jointly acquire Coca-Cola Beverages Philippines Inc, a soft drinks bottler. Initially disclosed in August, this deal will enable the Uxbridge,...
