Nourish You’s Big Leap: Acquiring One Good to Transform India’s Vegan Food Frontier
Soham Chakraborty
Nourish You has acquired a 100% stake in One Good, solidifying its commitment to animal welfare and expanding its product offerings to include plant-based alternatives. The financial details of the deal have not been disclosed.
One...
Global snacking firm The Hershey Company has recently announced the appointment of Luigi Mirri as the General Manager of Hershey India. Mirri, who is currently serving as the General Manager of APAC, will expand his...
Nestle India Propels Millet Awareness with Innovative Product Line Amidst International Year of Millets Campaign
Soham Chakraborty
Nestle India has rolled out a range of novel products integrating millets as a key ingredient, aimed at bolstering consumer awareness and acceptance through familiar product formulations. This initiative is in resonance with the Indian...
Madhuri Dixit Stars in Complan’s ‘I’m Complan Boy-Girl’ Campaign, Focusing on Essential Protein for Growing Kids
Soham Chakraborty
Complan, a popular health food drink from Zydus Wellness, has recently unveiled its new "I'm Complan Boy-Girl" campaign featuring Bollywood actress Madhuri Dixit. The campaign aims to highlight the criticality of protein for growing kids...
Cadbury 5 Star Introduces ‘Nothing University’ to Champion the Art of ‘Doing Nothing’ with a Futuristic Twist
Soham Chakraborty
In a groundbreaking move, Cadbury 5 Star has recently unveiled the concept of the 'Nothing University,' an innovative platform where individuals can enrol to learn the exquisite art of 'doing nothing' and earn a certification....
Parle-G’s ‘G Maane Genius’ Campaign Inspires Values in Kids, Focusing on Empathy and Compassion
Soham Chakraborty
Parle-G, the popular biscuit brand, has recently launched its latest campaign titled 'G Maane Genius,' which focuses on inculcating values in children. The campaign aims to highlight the innate empathy and compassion that young children...
Mars Wrigley India, the chocolate and confectionery unit of Mars Incorporated in the country, has recently announced the appointment of Nikhil Rao as its Chief Marketing Officer (CMO). Based in the Gurgaon corporate office, he...
Coca-Cola, the global beverage giant, has recently announced the extension of its partnership with the International Cricket Council (ICC) for an additional eight years. This long-term commitment solidifies Coca-Cola's position as the exclusive non-alcoholic beverage...
Marico’s Q3 FY24 Update: Domestic Volumes Face Hurdles, International Business Shows Resilience
Soham Chakraborty
Marico, one of India's leading consumer products companies in the beauty and wellness space, recently released its Q3 FY24 business update. Marico reported that its domestic volumes in Q3FY24 grew in low single digits on...
Ranveer Singh Joins Nutella’s #nutellawithlove Campaign, Kindling Festive Delight and Seasonal Sharing for Christmas
Soham Chakraborty
As the holiday season sweeps in with yuletide cheer, Nutella, the beloved hazelnut cocoa spread by Ferrero, rekindles the festive fervour with its heartwarming #nutellawithlove campaign, teaming up once again with Bollywood star Ranveer Singh.
The...