Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail, has announced its partnership with Sri Lankan beverage powerhouse Elephant House to bring the Elephant House brand to India. This move is part of...
The D2C snacking brand Sweet Karam Coffee (SKC), based in Chennai, has secured $1.5 million in funding from Fireside Ventures. Founded in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman, and Veera Raghavan, the startup...
Coca-Cola India, a prominent player in the beverage industry, has ventured into the digital commerce space by launching its unique 'Coke Shop' marketplace solely on the Open Network for Digital Commerce (ONDC). This deliberate step...
Varun Beverages, the leading bottler for PepsiCo in India, is set to capitalise on the growth drivers of rural penetration and capacity gains. With the expansion of refrigeration in rural areas and strategic beverage launches,...
Parle-G, the popular biscuit brand, has recently launched its latest campaign titled 'G Maane Genius,' which focuses on inculcating values in children. The campaign aims to highlight the innate empathy and compassion that young children...
Amul, a renowned dairy brand in India, is facing the impact of rising cocoa prices on its chocolate products. The surge in cocoa bean costs has prompted Amul to consider a substantial hike in chocolate...
Lay's, the popular brand of potato chips, has recently launched a new advertising campaign featuring Bollywood celebrities Neetu Kapoor and Ranbir Kapoor. The "Isey Kehte Hain Pyaar" campaign, conceptualised and created by Leo Burnett, revolves...
In a bustling bookstore, Bollywood star Anushka Sharma recently showcased a different side of herself, revealing a narrative that aligns with KitKat's long-standing ethos of taking breaks. The actress, donning a red blazer and blue...
Haldiram's has unveiled its Diwali campaign, 'Tyohar ke har tohfe me, Haldiram's,' showcasing an extensive array of festival gifting options. The campaign underscores Haldiram's commitment to being the preferred destination for considerate and flavour-rich gifts...
Hershey and Cadbury, two renowned chocolate makers, are considering implementing price hikes to offset the impact of soaring cocoa prices. Cocoa prices have experienced a significant surge, reaching record highs, which has prompted Hershey and...
