ITC, one of India's leading FMCG companies, is reportedly considering the acquisition of a 47% stake in Prataap Foods, currently owned by Peak XV Partners (previously known as Sequoia Capital). This move comes after unsuccessful...
Slice, the popular mango drink, has launched a new campaign featuring Bollywood actress Kiara Advani. The summer campaign, titled "Ras Aisa Ki Bas Na Chalega," focuses on fulfilling insatiable mango cravings. The campaign aims to...
7UP, a popular beverage brand, has recently announced Bollywood actor Ranbir Kapoor as its new brand ambassador in India. This collaboration aims to bring together the refreshing spirit of 7UP and the charismatic charm of...
The holiday season in the Philippines is a time of joy, festivities, and most importantly, sumptuous feasts. Despite economic challenges and inflation pressures, Filipinos are gearing up to celebrate this year's holiday season with a...
Indira Foods, acclaimed for its Ready-to-Cook/Eat millet-based offerings and natural spice-infused pastes, is on the brink of a substantial expansion within India's retail sector. Renowned for its ingenuity and ethical practices, the company is set...
Bisk Farm, a renowned biscuit and bakery brand, has recently announced its collaboration with popular actress Rashmika Mandanna. The partnership aims to promote Bisk Farm's 'Ruskit Brand,' which offers a delectable range of crunchy baked...
TooYumm!, the FMCG division of RP-Sanjiv Goenka's Guiltfree Industries, has recently announced the appointment of Curativity as its integrated brand partner for their snacking portfolio. Curativity has been entrusted with the responsibility of shaping the...
Adani Wilmar introduced a new brand film showcasing the exceptional features of Fortune Chakki Fresh Atta, its ease of kneading and the convenience it offers to its customers. This film, crafted by Ogilvy, centres on...
The tea export sector in India experienced a slight decline during the period from January to October 2023. According to data from the Tea Board, tea exports dipped by 1.65%, reaching 182.69 million kilograms compared...
The Rs 5-trillion domestic Fast-Moving Consumer Goods (FMCG) market in India is witnessing a revival of small and regional brands, prompting established national players to revamp their strategies. These nimble-footed newcomers are wielding a potent...
