Analysts report that major FMCG companies are increasing their advertising and promotional (A&P) spends to boost sales volumes amidst rising competition from smaller regional brands. Godrej and Dabur, among others, have notably raised their marketing...
Beardo, a prominent male grooming and lifestyle brand owned by Marico Limited, has unveiled their newest brand ambassador in their latest marketing initiative, none other than Aditya Roy Kapur. The pre-launch campaign commenced with an...
Marico, a leading consumer goods company, has announced its financial results for the third quarter (Q3) of the fiscal year 2024. Marico's consolidated net profit for Q3 FY24 rose by 15.9% year-on-year, reaching ₹386 crore....
Varun Beverages, ranked as PepsiCo's second-largest bottler worldwide beyond the US borders, officially announced the establishment of VBL Mozambique, SA via an exchange filing made on November 28. This move is in line with the...
The Indian beauty and wellness scene is undergoing a notable makeover as Klemor Paris, a prestigious brand specialising in skincare and haircare, steps into the market. Their debut in India signals a groundbreaking change, offering...
In the vibrant streets of India, a quiet revolution is reshaping the landscape of the FMCG sector, challenging conventional wisdom about rural and urban markets. The recent resurgence in this sector is not merely about...
Dabur India, one of the leading FMCG companies in India, has witnessed a significant change in its leadership as Harkawal Singh, the Chief Marketing Officer (CMO), moves on to explore new opportunities after an illustrious...
The Rs 5-trillion domestic Fast-Moving Consumer Goods (FMCG) market in India is witnessing a revival of small and regional brands, prompting established national players to revamp their strategies. These nimble-footed newcomers are wielding a potent...
Patanjali aims to increase the share of its food and FMCG business segments to 50% within the next 3-4 years. In the first half of FY24, these segments contributed around 28% to the overall sales,...
Troo Good, a leading millet snack enterprise in India, has recently announced its collaboration with Wunderman Thompson, a renowned global creative agency. This strategic partnership aims to enhance Troo Good's brand presence and market share...
