Godrej Consumer Launches Affordable Liquid Detergent, Aims to Disrupt Market Dynamics in the FMCG Segment
Soham Chakraborty
Godrej Consumer Products Limited (GCPL), a leading FMCG company, has recently launched a new liquid detergent brand, aiming to disrupt the market with competitive pricing. This move comes as the company seeks to tap into...
Tata Consumer Products has been witnessing strong growth in its food business and margin gains in the beverage/international business, leading to new all-time highs in its stock. The company's consolidated sales for the July-September quarter...
Godrej Consumer Products Achieves Double-Digit Volume Growth Amidst Regional Headwinds
Soham Chakraborty
Godrej Consumer Products, one of India's leading FMCG companies, has reported double-digit volume growth in the December quarter. This growth was broad-based across both Home Care and Personal Care segments. Godrej Consumer's reported volume growth...
Sara Ali Khan Adds Sweetness to Valentine’s Day with ‘Ferrero Rocher Moments’ Campaign
Soham Chakraborty
Ferrero Rocher has enlisted Bollywood actress Sara Ali Khan for a digital campaign film titled "Ferrero Rocher Moments". The campaign showcases Sara's love for the brand and her signature way of expressing herself through Shayaris....
Gopal Snacks Makes Waves with ₹650 Crore IPO Move: SEBI Filings Unveil FMCG Giant’s Expansion Plans
Soham Chakraborty
Rajkot-headquartered Gopal Snacks, a leading player in the fast-moving consumer goods (FMCG) industry, has taken substantial steps towards securing funds. They have submitted draft preliminary documents amounting to ₹650 crore with the Securities and Exchange...
FMCG Sector Faces Rural Struggles as Monsoons and Food Inflation Weigh Down Q2 Growth
Nikhil Chaudhary
The fast-moving consumer goods (FMCG) sector in India is grappling with a persistent challenge as rural growth remains sluggish for the second consecutive quarter in FY24. This is a concerning trend for FMCG companies, as...
Pond’s Skin Institute and Ogilvy Singapore Collaborate for Transformative Brand Revitalization
Soham Chakraborty
Unilever's renowned face care brand, Pond's Skin Institute, has embarked on a transformative journey in collaboration with advertising agency Ogilvy Singapore. The partnership has given birth to a brand revitalization campaign and the launch of...
Amul’s ‘Super Milk’ Launch: 30g Protein Blast in 200ml Pouch, Exclusive Release on E-commerce
Soham Chakraborty
Amul, the esteemed dairy giant in India, is gearing up to revolutionise the health and fitness arena with the launch of an extraordinary product - 'super milk.' This nutritional powerhouse boasts a staggering 30 grams...
In the vibrant streets of India, a quiet revolution is reshaping the landscape of the FMCG sector, challenging conventional wisdom about rural and urban markets. The recent resurgence in this sector is not merely about...
India’s FMCG Sector Eyes Double-Digit Growth in 2024 on Strong Demand and Innovation Drive
Soham Chakraborty
The FMCG industry in India is anticipating a double-digit growth in 2024, driven by various factors such as increased consumer demand, favourable economic conditions, and the introduction of innovative products. This growth projection comes after...