Procter & Gamble (P&G), a leading personal care and cosmetics conglomerate, revealed plans for a significant portfolio overhaul amidst ongoing macroeconomic challenges. The restructuring primarily targets specific Enterprise Markets like Argentina and Nigeria, where P&G...
Cadbury 5 Star, the popular chocolate brand in India, has recently launched a new commercial titled "Elevator" as part of its ongoing "Do Nothing" philosophy campaign. The campaign aims to promote the idea of slowing...
The rising popularity of Korean cuisine, particularly Korean noodles, has created a significant growth opportunity for fast-moving consumer goods (FMCG) companies in India. This trend, which gained momentum during the pandemic, has now become a...
Parle's Melody, a popular toffee brand in India, has been known for its catchy jingle and nostalgic appeal. Its presence at the neighbourhood kirana shop, the joyous tradition of distributing these toffees on birthdays, and...
In a significant move, Coca-Cola, one of the world's leading beverage companies, has unveiled plans to refranchise select bottling operations in India, signalling a strategic shift in its business model. The initiative, led by Coca-Cola's...
Plum, a sought-after beauty label, celebrates a remarkable surge in revenue for the fiscal year 2022-23. The company's overall earnings soared impressively by 71%, reaching an impressive Rs 322 crore. This stellar growth stems from...
Slice, the popular mango drink, has launched a new campaign featuring Bollywood actress Kiara Advani. The summer campaign, titled "Ras Aisa Ki Bas Na Chalega," focuses on fulfilling insatiable mango cravings. The campaign aims to...
Dubai, UAE, has entered a new era in the fast-moving consumer goods (FMCG) sector with a pioneering partnership between the Dubai Department of Economy and Tourism (DET) and multinational consumer goods corporation, The Procter &...
Nykaa-KK Beauty, a joint venture between Bollywood star Katrina Kaif, Nykaa, and Matrix India Entertainment, is set to accelerate its overseas expansion plans, with a particular focus on the Gulf region. Nykaa-KK Beauty has recently...
The fast-moving consumer goods (FMCG) sector is experiencing a transformative shift as artificial intelligence (AI) reaches new heights, with the emergence of General AI (Gen AI) bringing industry-specific use cases to the forefront. Sanjay Joshi,...
