German personal-care products maker Beiersdorf has raised its sales guidance for 2024 after reporting a robust first-quarter performance. The company's strong sales growth, driven by its popular Nivea cream, has prompted an upgrade in its...
Analysts report that major FMCG companies are increasing their advertising and promotional (A&P) spends to boost sales volumes amidst rising competition from smaller regional brands. Godrej and Dabur, among others, have notably raised their marketing...
Nourish You has acquired a 100% stake in One Good, solidifying its commitment to animal welfare and expanding its product offerings to include plant-based alternatives. The financial details of the deal have not been disclosed.
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Nestle India has rolled out a range of novel products integrating millets as a key ingredient, aimed at bolstering consumer awareness and acceptance through familiar product formulations. This initiative is in resonance with the Indian...
ITC, the 113-year-old Indian conglomerate, has made a remarkable transition from its traditional tobacco business to the fast-moving consumer goods (FMCG) sector. This strategic pivot has not only diversified the company's revenue streams but also...
Global snacking firm The Hershey Company has recently announced the appointment of Luigi Mirri as the General Manager of Hershey India. Mirri, who is currently serving as the General Manager of APAC, will expand his...
Complan, a popular health food drink from Zydus Wellness, has recently unveiled its new "I'm Complan Boy-Girl" campaign featuring Bollywood actress Madhuri Dixit. The campaign aims to highlight the criticality of protein for growing kids...
In a groundbreaking move, Cadbury 5 Star has recently unveiled the concept of the 'Nothing University,' an innovative platform where individuals can enrol to learn the exquisite art of 'doing nothing' and earn a certification....
Ayouthveda, the Ayurveda-inspired skincare brand, has recently announced the appointment of Genelia Deshmukh as its brand ambassador for their face care range. This collaboration aims to promote Ayouthveda's products and highlight the brand's commitment to...
Nivea India, a leading skincare brand, recently announced the appointment of Geetika Mehta as its new Managing Director. This decision is expected to bring fresh leadership and strategic vision to the company. Geetika Mehta brings...
