The Indian beauty and wellness scene is undergoing a notable makeover as Klemor Paris, a prestigious brand specialising in skincare and haircare, steps into the market. Their debut in India signals a groundbreaking change, offering...
Cricket enthusiasm is reaching unprecedented levels with the launch of an energetic advertising initiative by Bisk Farm, featuring the legendary Sourav Ganguly. The former Indian cricket captain, also serving as the brand ambassador for Bisk...
BIA Brands, a prominent player in the FMCG sector, has taken a significant step by acquiring TrueKind, marking its expansion into skincare and the broader beauty and personal care (BPC) segment. Sudhakar Adapa, the CEO...
Fortune Foods, a renowned food brand, has recently launched a campaign titled "Language of Love" to celebrate and strengthen meaningful connections through the universal language of love: food. Fortune Foods emphasises the belief that every...
Plum, a sought-after beauty label, celebrates a remarkable surge in revenue for the fiscal year 2022-23. The company's overall earnings soared impressively by 71%, reaching an impressive Rs 322 crore. This stellar growth stems from...
Dabur, a prominent FMCG entity, is poised to extend its global presence by promoting its spice brand, Badshah, aiming to make a significant impact on international sales, contributing around 4 per cent in the ongoing...
A recent survey conducted among retailers reveals that national FMCG (Fast Moving Consumer Goods) brands have a higher selling potential than local brands in the cold drinks category. According to a survey conducted among retailers,...
Fast-moving consumer goods (FMCG) companies are gearing up to increase their advertising and promotion expenditure in the coming quarters. This move is supported by the improvement in gross margins over the past few quarters due...
Troo Good, a leading millet snack enterprise in India, has recently announced its collaboration with Wunderman Thompson, a renowned global creative agency. This strategic partnership aims to enhance Troo Good's brand presence and market share...
Orion India, a South Korean snack company, has recently appointed Bollywood actor Palak Tiwari as the brand ambassador for their popular product line, Turtle Chips in India. In their newest commercial, Tiwari is seen transforming...
