The Indian FMCG (Fast-Moving Consumer Goods) sector has emerged as a strong and resilient industry, outperforming its global counterparts. Despite facing challenges such as inflation, changing consumer preferences, and supply chain disruptions, the sector has...
Dabur India, a renowned name in health supplements, has recently announced the signing of Sourav Ganguly, the former Indian cricket team captain, as the new brand ambassador for its flagship product, Dabur Chyawanprash. The collaboration...
Parle-G, the popular biscuit brand, has recently launched its latest campaign titled 'G Maane Genius,' which focuses on inculcating values in children. The campaign aims to highlight the innate empathy and compassion that young children...
Hershey, the confections and salty snacks company, has recently announced plans to cut jobs as it projects a challenging year ahead in 2024. The company's decision to reduce its workforce comes as it faces sales...
In recent years, there has been a significant shift in the influencer landscape, with a growing number of influencers venturing into the world of Fast-Moving Consumer Goods (FMCG) brands. This trend has caught the attention...
Godrej Consumer Products Limited (GCPL) has recently launched a television commercial to promote their new affordable liquid detergent. The TVC aims to highlight the product's quality and affordability, targeting consumers in Southern India. This move...
Bisleri, India's leading mineral water brand, has recently launched a new campaign featuring Bollywood actress Deepika Padukone as its global brand ambassador. The campaign, titled "Bisleri #DrinkItUp," aims to position Bisleri as a brand synonymous...
India's beauty and personal care market has become a significant growth driver for global cosmetics giants L'Oreal and Shiseido. The expansion is projected to be rapid, with a compounded annual growth rate of 10% between...
As consumer goods companies in the fast-moving consumer goods (FMCG) sector navigate changing market dynamics, a shift from Rs 7 and Rs 15 price points to Rs 10 packs is underway, signalling a strategic response...
The Indian food market is known for its intense competition, and recent statements from the owner of MTR and Eastern Condiments highlight the challenges faced by companies operating in this sector. The company noted similarities...
