Tamannaah Bhatia, known for her versatile acting skills and charismatic presence, has been roped in by Rasna to represent the brand. With a massive fan following and a strong presence in the entertainment industry, Tamannaah...
Indira Foods Prepares Expansion: New Offerings, Industry Veteran Advisor, and Advanced Facility Ahead
Soham Chakraborty
Indira Foods, acclaimed for its Ready-to-Cook/Eat millet-based offerings and natural spice-infused pastes, is on the brink of a substantial expansion within India's retail sector. Renowned for its ingenuity and ethical practices, the company is set...
Milma’s Sweet Revolution: Dark Chocolate Debut to Elevate Health-conscious Indulgence
Soham Chakraborty
In December 2009, the Kerala Co-operative Milk Marketing Federation Ltd (KCMMF) introduced 'Milma Chocolate' primarily targeting a young audience. After nearly 14 years, the company is preparing to release its inaugural high-quality chocolate product, marking...
Tata Consumer Products Welcomes Ashish Goenka as New Group Chief Financial Officer
Soham Chakraborty
Tata Consumer Products Ltd. has announced the appointment of Ashish Goenka as its new Group Chief Financial Officer (CFO), effective from December 18, 2023. Goenka, currently serving as the President & CFO of Jubilant Foodworks...
Coca-Cola Reports 7% Revenue Growth in Q4, Led by International Markets Despite Fluctuating Demand in North America
Soham Chakraborty
Coca-Cola reported higher-than-expected revenue in the fourth quarter, with a 7% rise to $10.8 billion for the October-December period. This growth was primarily driven by increased sales in Mexico, Germany, and other international markets, which...
Ranveer Singh Joins Nutella’s #nutellawithlove Campaign, Kindling Festive Delight and Seasonal Sharing for Christmas
Soham Chakraborty
As the holiday season sweeps in with yuletide cheer, Nutella, the beloved hazelnut cocoa spread by Ferrero, rekindles the festive fervour with its heartwarming #nutellawithlove campaign, teaming up once again with Bollywood star Ranveer Singh.
The...
PriyaGold Leaps into Online Retail: Unveils D2C Website, Offers Unmatched FMCG Experience!
Soham Chakraborty
PriyaGold, a prominent FMCG leader, ventured boldly into the digital landscape with the launch of its Direct-to-Consumer (D2C) website on November 23, 2023. This strategic pivot signifies a departure from conventional retail avenues, reflecting the...
Bollywood Stars Boman Irani and Neena Gupta Add Sizzle to P Mark’s Mustard Oil Campaign
Soham Chakraborty
P Mark Mustard Oil's latest advertising campaign has received a significant boost from the star power of two renowned celebrities, Boman Irani and Neena Gupta. Boman Irani has maintained a long-lasting partnership with P Mark...
Cadbury 5 Star Introduces Time Travel Device to Skip Valentine’s Day, Partners with Space Scientist for Unique Campaign
Soham Chakraborty
Cadbury 5 Star, a popular chocolate brand in India, has taken a unique approach to Valentine's Day by introducing a time travel device that allows individuals to skip the day entirely. This innovative campaign aims...
Luxmi Tea, the owner of the renowned Makaibari brand, is planning to expand its retail presence and increase its footprint in airports across India. With the opening of stores in Kolkata and Bagdogra airports, as...