Britannia Industries Reports 40% Decline in Net Profit for Q3 FY24, Despite 2% Sales Increase
Soham Chakraborty
Britannia Industries, one of India's leading biscuit makers, reported a significant decline in net profit for the third quarter of FY24. The company's net profit dropped by 40% to Rs 932.4 crore, compared to Rs...
Varun Beverages Marks Strategic Expansion with VBL Mozambique, SA Launch; Stocks Surge Nearly 1%
Soham Chakraborty
Varun Beverages, ranked as PepsiCo's second-largest bottler worldwide beyond the US borders, officially announced the establishment of VBL Mozambique, SA via an exchange filing made on November 28. This move is in line with the...
Rashmika Mandanna Joins Forces with Bisk Farm’s Ruskit Brand to Spice Up Tea Times
Soham Chakraborty
Bisk Farm, a renowned biscuit and bakery brand, has recently announced its collaboration with popular actress Rashmika Mandanna. The partnership aims to promote Bisk Farm's 'Ruskit Brand,' which offers a delectable range of crunchy baked...
Lay’s Strikes Emotional Chords with “Isey Kehte Hain Pyaar” Campaign Starring Neetu and Ranbir Kapoor
Soham Chakraborty
Lay's, the popular brand of potato chips, has recently launched a new advertising campaign featuring Bollywood celebrities Neetu Kapoor and Ranbir Kapoor. The "Isey Kehte Hain Pyaar" campaign, conceptualised and created by Leo Burnett, revolves...
Salt Range Foods announced its plans to expand the retail sales of its honey products throughout India due to the positive response it has received from its exports. The Guwahati-based company, which was established in...
Hrithik Roshan & Sara Ali Khan Shine in Ferrero Rocher’s Festive Campaign, Sparking Christmas Joy
Soham Chakraborty
Hrithik Roshan and Sara Ali Khan have recently joined Ferrero Rocher for a festive campaign, spreading Christmas cheer and highlighting the brand's commitment to creating extraordinary moments with loved ones. The campaign features two digital...
Apis India Targets Rs 500 Crore Revenue, Eyes Food Segment Expansion and Enhanced Distribution Footprints
Soham Chakraborty
Apis India, a Delhi-based FMCG firm, has announced its plans to expand its product portfolio in the food segment and aims to achieve a revenue target of Rs 500 crore by the end of the...
PepsiCo Aims for 15% Sodium Cut in Lay’s Classic Chips, Prioritising Health without Sacrificing Flavour
Soham Chakraborty
PepsiCo, the parent company of Frito-Lay, is strategically targeting a 15% reduction in sodium levels within its iconic Lay’s Classic Potato Chips. This initiative aims to lower the sodium content to 140 milligrams per 28-gram...
Wagh Bakri’s Enduring Legacy: Ahmedabad’s Nostalgic Tea Remains a Timeless Classic
Soham Chakraborty
Wagh Bakri, a stalwart in Ahmedabad's tea market, continues to evoke nostalgia and loyalty among its customers through its unassuming black-and-white labelled tea packets. At the venerable Wagh Bakri outlet in Ahmedabad, which has stood...
7UP Taps Bollywood Star Ranbir Kapoor to Sparkle in a ‘Super Duper Refresher’ Campaign for Summer 2024
Soham Chakraborty
7UP, a popular beverage brand, has recently announced Bollywood actor Ranbir Kapoor as its new brand ambassador in India. This collaboration aims to bring together the refreshing spirit of 7UP and the charismatic charm of...