Iodex’s Ad Campaign with Rishabh Pant Highlights Cricketer’s Comeback Journey and Brand Endorsement
Soham Chakraborty
In a recent ad campaign, cricketer Rishabh Pant has shared his pain relief partner with the world. The campaign showcases Pant's determination to make a comeback on the cricket pitch and his reliance on Iodex,...
Chinese smartphone company Xiaomi has recently unveiled its highly anticipated electric vehicle (EV), the SU7 sedan. With ambitions to compete with established automakers such as Tesla and Porsche, Xiaomi aims to make a mark in...
Sun Pharma Joins Forces with WOTR for a Transformative Water Security and Climate Change Initiative in Rural Maharashtra
Soham Chakraborty
In a significant stride towards addressing water security and climate change challenges, the Watershed Organisation Trust (WOTR) is thrilled to announce a strategic partnership with Sun Pharma. This three-year program is set to create a...
In a significant stride towards enhancing transparency and accessibility in the digital commerce landscape, the Indian government-backed Open Network for Digital Commerce (ONDC) has launched the ONDC Official Guide App. This innovative endeavor is poised...
Hindustan Unilever Ltd (HUL) Implements Personalized Ad Campaigns on Shikhar App to Empower Local Retailers
Soham Chakraborty
Hindustan Unilever Ltd (HUL), the largest packaged consumer goods company in India, is utilising its B2B app, Shikhar, to engage small store owners through personalised messaging and promotions amid heightened competition from online platforms. The...
India’s Affection for Imported Luxury Chocolates Soars, Anticipated Peak During Year-End Festivities
Soham Chakraborty
India's love for imported luxury chocolates is on the rise, with a significant increase in demand expected during the year-end season. The country has witnessed a surge in the import of high-end chocolates, reflecting a...
In recent years, there has been a noticeable shift in consumer buying patterns, with fewer smartphones being purchased online and a growing preference for FMCG (Fast-Moving Consumer Goods) items on e-commerce platforms. According to Counterpoint...