Kinder Creamy’s Swift Ascent to Family Favorite Status Bolstered by 700 Mom Influencers on Instagram
Soham Chakraborty
Over the last year, Kinder Creamy, the newest addition to Ferrero's product lineup, has rapidly gained traction among families as the ultimate mini-snack choice. Boasting an endorsement by more than 700 influential moms on Instagram,...
ONDC, Google Cloud India, and Industry Leaders Launch ‘Build for Bharat’ Initiative to Drive Innovation in Digital Commerce
Soham Chakraborty
In a strategic collaboration, the Open Network for Digital Commerce (ONDC), Google Cloud India, Antler in India, Paytm, Protean, and Startup India have united forces to unveil the ‘Build for Bharat’ initiative. This collective endeavour...
Emami Group Enlists McKinsey’s Support for Strategic Expansion into New Business Sectors
Soham Chakraborty
Emami Group, a leading Indian conglomerate, has recently appointed McKinsey & Co. to assist in identifying potential categories for expansion. The group aims to diversify its business portfolio and enter 2-3 new categories to drive...
Dubai’s Evolving Consumer Trends Fuel a Boom in Influencer Marketing, Revealing Brand Opportunities
Soham Chakraborty
Dubai's consumer behaviour has undergone a significant shift post-pandemic, leading to a surge in influencer marketing. There is a growing emphasis on essential items over luxury purchases. Consumers are actively seeking new brands that offer...
Ogilvy India’s Shah Rukh Khan-led Cadbury Celebrations Campaign Clinches Global Grand Effie 2023 for Experiential Marketing
Soham Chakraborty
Ogilvy India's Cadbury Celebrations ad campaign featuring Shah Rukh Khan has won the prestigious Global Grand Effie in Experiential Marketing. The "Shah Rukh Khan My Ad" campaign by Ogilvy India and Cadbury Celebrations aimed to...
India’s E-commerce Boom: Digitization Drive Fuels Surge, Unlocking New Growth Frontiers
Soham Chakraborty
India's digitization push has played a crucial role in fueling the growth of e-commerce in the country. With the rapid adoption of smartphones, increased internet connectivity, and the government's focus on digital transformation, India has...
Hero MotoCorp Increases Stake in Ather Energy, Strengthens Partnership for Future Two-Wheeler Innovation
Soham Chakraborty
Hero MotoCorp, the largest two-wheeler manufacturer in India, has announced its decision to increase its stake in electric two-wheeler maker Ather Energy. The company plans to invest an additional ₹140 crore ($18.8 million) in Ather...
The hair and beauty industry is increasingly embracing sustainability practices, recognizing the importance of reducing environmental impact and promoting eco-friendly choices. Salons are adopting various measures to improve waste management, reduce energy and water usage,...
Iodex’s Ad Campaign with Rishabh Pant Highlights Cricketer’s Comeback Journey and Brand Endorsement
Soham Chakraborty
In a recent ad campaign, cricketer Rishabh Pant has shared his pain relief partner with the world. The campaign showcases Pant's determination to make a comeback on the cricket pitch and his reliance on Iodex,...
India’s Affection for Imported Luxury Chocolates Soars, Anticipated Peak During Year-End Festivities
Soham Chakraborty
India's love for imported luxury chocolates is on the rise, with a significant increase in demand expected during the year-end season. The country has witnessed a surge in the import of high-end chocolates, reflecting a...