Ogilvy India's Cadbury Celebrations ad campaign featuring Shah Rukh Khan has won the prestigious Global Grand Effie in Experiential Marketing. The "Shah Rukh Khan My Ad" campaign by Ogilvy India and Cadbury Celebrations aimed to...
In a recent ad campaign, cricketer Rishabh Pant has shared his pain relief partner with the world. The campaign showcases Pant's determination to make a comeback on the cricket pitch and his reliance on Iodex,...
The hair and beauty industry is increasingly embracing sustainability practices, recognizing the importance of reducing environmental impact and promoting eco-friendly choices. Salons are adopting various measures to improve waste management, reduce energy and water usage,...
Dubai's consumer behaviour has undergone a significant shift post-pandemic, leading to a surge in influencer marketing. There is a growing emphasis on essential items over luxury purchases. Consumers are actively seeking new brands that offer...
Hero MotoCorp, the largest two-wheeler manufacturer in India, has announced its decision to increase its stake in electric two-wheeler maker Ather Energy. The company plans to invest an additional ₹140 crore ($18.8 million) in Ather...
Emami Group, a leading Indian conglomerate, has recently appointed McKinsey & Co. to assist in identifying potential categories for expansion. The group aims to diversify its business portfolio and enter 2-3 new categories to drive...
India's love for imported luxury chocolates is on the rise, with a significant increase in demand expected during the year-end season. The country has witnessed a surge in the import of high-end chocolates, reflecting a...
India's digitization push has played a crucial role in fueling the growth of e-commerce in the country. With the rapid adoption of smartphones, increased internet connectivity, and the government's focus on digital transformation, India has...
In a strategic collaboration, the Open Network for Digital Commerce (ONDC), Google Cloud India, Antler in India, Paytm, Protean, and Startup India have united forces to unveil the ‘Build for Bharat’ initiative. This collective endeavour...
The retail landscape is experiencing a significant transformation due to rapid technological advancements, sparking an engaging discussion about the balance between offline and online shopping experiences. In India, the e-commerce industry has seen an exceptional...
