Fast-moving consumer goods (FMCG) companies are gearing up to increase their advertising and promotion expenditure in the coming quarters. This move is supported by the improvement in gross margins over the past few quarters due...
Luxmi Tea, the owner of the renowned Makaibari brand, is planning to expand its retail presence and increase its footprint in airports across India. With the opening of stores in Kolkata and Bagdogra airports, as...
Navaneel Kar has been appointed as the Managing Director of IPM India Wholesale Trading Private Limited, the India affiliate of Philip Morris International. In this role, Kar will be responsible for leading the company's transformational...
Mars Wrigley India, the chocolate and confectionery unit of Mars Incorporated in the country, has recently announced the appointment of Nikhil Rao as its Chief Marketing Officer (CMO). Based in the Gurgaon corporate office, he...
Lay's, the popular brand of potato chips, has recently launched a new advertising campaign featuring Bollywood celebrities Neetu Kapoor and Ranbir Kapoor. The "Isey Kehte Hain Pyaar" campaign, conceptualised and created by Leo Burnett, revolves...
Tata Consumer Products Limited (TCPL) recently made headlines with its announcement of acquiring Capital Foods and Organic India. TCPL will acquire a 100% stake in Capital Foods in a phased manner. The enterprise value for...
In a significant move, Coca-Cola, one of the world's leading beverage companies, has unveiled plans to refranchise select bottling operations in India, signalling a strategic shift in its business model. The initiative, led by Coca-Cola's...
Kinder Schoko-Bons Crispy, the beloved chocolate treat from Kinder, has unveiled an engaging digital campaign spotlighting the joyful connections between mothers and children. The campaign features renowned Bollywood actor Karisma Kapoor, South Indian influencer Allu...
Parle-G, the popular biscuit brand, has recently launched its latest campaign titled 'G Maane Genius,' which focuses on inculcating values in children. The campaign aims to highlight the innate empathy and compassion that young children...
In the wake of a recent sugar shortfall in India, fast-moving consumer goods (FMCG) companies are bracing for potential challenges that could impact their profit margins and lead to price hikes for popular products like...
