Ferrero Rocher has enlisted Bollywood actress Sara Ali Khan for a digital campaign film titled "Ferrero Rocher Moments". The campaign showcases Sara's love for the brand and her signature way of expressing herself through Shayaris....
Colgate-Palmolive, a leading consumer goods company, is optimistic about India's rural market recovery and expects it to drive volume growth. The chairman and CEO, Noel Wallace, believes that the vitality of the rural segment will...
BCL Industries, a leading FMCG company, has recently experienced a significant surge in its stock price, defying the overall weakness in the stock market. Despite the prevailing market downturn, BCL Industries' stock has shown remarkable...
Coca-Cola's latest advertising endeavour, the "New Guy" campaign, is making waves in the marketing landscape with its strategic embrace of portfolio marketing. This innovative approach involves featuring multiple brands in a single advertisement to forge...
Coca-Cola has recognized India as a key growth market and is committed to expanding its presence in the country. The company plans to establish new plants in Gujarat and Telangana, bolstering its supply chain and...
Ayodhya, the sacred city in Uttar Pradesh, India, is experiencing a surge in marketing initiatives as companies seize the promotional opportunities surrounding the consecration of the Ram temple. With the anticipation of a significant influx...
Sunil Dhar has recently taken over as the Chief Executive Officer (CEO) of Red Bull India, effective from January 1st, 2024. Dhar brings a wealth of experience to his new role as CEO of Red...
According to official data, India's coffee exports fell to 3.77 lakh tonnes in 2023, compared to 3.98 lakh tonnes in the previous year. There was a decline of 5.4% in 2023, primarily due to a...
The Indian FMCG (Fast-Moving Consumer Goods) sector has emerged as a strong and resilient industry, outperforming its global counterparts. Despite facing challenges such as inflation, changing consumer preferences, and supply chain disruptions, the sector has...
Dabur India, a prominent FMCG company, has appointed Ashish Pandey as its Global Chief Information Officer (CIO) in a strategic move to expedite its digital transformation journey and capitalise on technology for driving growth and...
