Cadbury 5 Star, a popular chocolate brand in India, has taken a unique approach to Valentine's Day by introducing a time travel device that allows individuals to skip the day entirely. This innovative campaign aims...
Fast-moving consumer goods (FMCG) companies in India are placing their bets on a rural revival to boost demand and drive growth. With improving macroeconomic conditions, continued government spending, and strategic initiatives, FMCG companies are optimistic...
Dabur India, one of the leading FMCG companies in India, has recently announced its plans to invest Rs 135 crore in setting up a new manufacturing facility in South India. This move is aimed at...
Leading consumer goods companies are grappling with the impact of see-saw movements in commodity prices. This volatility is affecting their decision-making processes, product pricing, and demand recovery efforts. The fluctuations in commodity prices have implications...
Cadbury Silk, India's premium chocolate brand, has launched an innovative and interactive campaign that merges the magic of love with the power of AI. The campaign aims to bring heartening stories to life by allowing...
Revlon, the renowned beauty brand, has recently announced the appointment of actress Madelyn Cline as its new Global Brand Ambassador. Cline, known for her roles in popular TV series like "Outer Banks," will join the...
Perfetti Van Melle, the renowned confectionery company, has announced the appointment of Nikhil Sharma as the new Managing Director of its India operations. In addition to his extensive experience in the industry and a successful...
Marico, a leading consumer goods company, has announced its financial results for the third quarter (Q3) of the fiscal year 2024. Marico's consolidated net profit for Q3 FY24 rose by 15.9% year-on-year, reaching ₹386 crore....
Tobacco manufacturer Godfrey Phillips India has reported a consolidated net profit of 2.12 billion rupees (~$26 million) for the quarter ended December 31, 2023. This represents a 7% increase compared to the same period the...
FMCG major Dabur India has been focusing on a new growth trajectory to drive sustained growth and expand its market presence. The company's primary focus is on its power brands, which currently include eight brands...
