Fortune, the flagship edible oil brand of Adani Wilmar, has launched a new campaign titled 'Ghar Ka Khana Ghar ka khana hota hai' to encourage individuals to rediscover the joy of home-cooked meals. The campaign...
Coca-Cola, the global beverage giant, is gearing up to send a high-level delegation of executives, led by CEO James Quincey, to India, comprising a 200-member team. The purpose of this visit is multifaceted: to explore...
ITC, one of India's leading FMCG companies, is reportedly considering the acquisition of a 47% stake in Prataap Foods, currently owned by Peak XV Partners (previously known as Sequoia Capital). This move comes after unsuccessful...
Unilever, one of the world's largest advertisers, is undergoing changes within its marketing department as Aline Santos Farhat, the company's Chief Brand and Inclusion Officer, announces her departure after 35 years. Santos, who also held...
The Body Shop, a renowned retailer of ethical hair and skin products, has recently announced its decision to shut down nearly half of its stores in the UK. This move comes as the company faces...
The Fast-Moving Consumer Goods (FMCG) sector in India is undergoing a period of remarkable growth, solidifying its status as the fourth-largest sector in the country. India's diverse population, shifting consumer preferences, and burgeoning middle class...
Hershey and Cadbury, two renowned chocolate makers, are considering implementing price hikes to offset the impact of soaring cocoa prices. Cocoa prices have experienced a significant surge, reaching record highs, which has prompted Hershey and...
Kurkure, India's popular snack brand, has recently launched a campaign featuring its brand ambassador, Sara Ali Khan, to promote the normalizing of work-life balance. The "#ChatpateSeSabPatein" campaign by Kurkure aims to inspire individuals to prioritise...
India's beauty and personal care market has become a significant growth driver for global cosmetics giants L'Oreal and Shiseido. The expansion is projected to be rapid, with a compounded annual growth rate of 10% between...
Coca-Cola reported higher-than-expected revenue in the fourth quarter, with a 7% rise to $10.8 billion for the October-December period. This growth was primarily driven by increased sales in Mexico, Germany, and other international markets, which...
