Coca-Cola India is experiencing remarkable growth in rural markets, surpassing its urban performance as the beverage giant strategically capitalises on India's evolving consumption trends. While many consumer goods companies struggle with sluggish demand in rural...
Indira Foods, acclaimed for its Ready-to-Cook/Eat millet-based offerings and natural spice-infused pastes, is on the brink of a substantial expansion within India's retail sector. Renowned for its ingenuity and ethical practices, the company is set...
Dabur India, a prominent FMCG entity, foresees a strong resurgence in rural markets, envisioning growth to match urban markets over the coming three to four quarters, as emphasised by CEO Mohit Malhotra. He drew attention...
L'Oréal Dermatological Beauty has officially introduced its premier brand, CeraVe, to the Indian market. The launch was accompanied by the 'Skin Barrier Science - A Dermatological Summit' held in Mumbai, where key dermatologists, experts, and...
Haldiram's has unveiled its Diwali campaign, 'Tyohar ke har tohfe me, Haldiram's,' showcasing an extensive array of festival gifting options. The campaign underscores Haldiram's commitment to being the preferred destination for considerate and flavour-rich gifts...
Marico Limited has introduced its newest television commercial campaign for Parachute Advansed Gold, an esteemed brand specialising in hair nourishment and beauty. The campaign highlights the profound influence of Parachute Advansed Gold on hair vitality,...
Dabur India is proactively pursuing potential acquisitions in the healthcare and home & personal care sectors, specifically directing its attention to the direct-to-consumer (D2C) arena. The company is keen on tapping into the expanding market...
The D2C snacking brand Sweet Karam Coffee (SKC), based in Chennai, has secured $1.5 million in funding from Fireside Ventures. Founded in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman, and Veera Raghavan, the startup...
Cricket enthusiasm is reaching unprecedented levels with the launch of an energetic advertising initiative by Bisk Farm, featuring the legendary Sourav Ganguly. The former Indian cricket captain, also serving as the brand ambassador for Bisk...
P Mark Mustard Oil's latest advertising campaign has received a significant boost from the star power of two renowned celebrities, Boman Irani and Neena Gupta. Boman Irani has maintained a long-lasting partnership with P Mark...
