Charting Unprecedented Growth: Coca-Cola India’s Rural Dominance and Urban Ambitions Could Reshape The Beverage Market
Soham Chakraborty
Coca-Cola India is experiencing remarkable growth in rural markets, surpassing its urban performance as the beverage giant strategically capitalises on India's evolving consumption trends. While many consumer goods companies struggle with sluggish demand in rural...
Indira Foods Prepares Expansion: New Offerings, Industry Veteran Advisor, and Advanced Facility Ahead
Soham Chakraborty
Indira Foods, acclaimed for its Ready-to-Cook/Eat millet-based offerings and natural spice-infused pastes, is on the brink of a substantial expansion within India's retail sector. Renowned for its ingenuity and ethical practices, the company is set...
Dabur India Foresees Rural Market Growth to Mirror Urban Counterparts Soon, Expects Positive Signs and Strategic Expansion
Soham Chakraborty
Dabur India, a prominent FMCG entity, foresees a strong resurgence in rural markets, envisioning growth to match urban markets over the coming three to four quarters, as emphasised by CEO Mohit Malhotra. He drew attention...
L’Oréal’s CeraVe, Leading US Skincare Brand, Debuts in India at Dermatological Summit
Soham Chakraborty
L'Oréal Dermatological Beauty has officially introduced its premier brand, CeraVe, to the Indian market. The launch was accompanied by the 'Skin Barrier Science - A Dermatological Summit' held in Mumbai, where key dermatologists, experts, and...
Haldiram’s Lights Up Diwali with ‘Tyohar ke har tohfe me’ Campaign, Unwrapping Joyful Gifting Delights
Soham Chakraborty
Haldiram's has unveiled its Diwali campaign, 'Tyohar ke har tohfe me, Haldiram's,' showcasing an extensive array of festival gifting options. The campaign underscores Haldiram's commitment to being the preferred destination for considerate and flavour-rich gifts...
Parachute Advansed Gold’s #InnBaalonMeinJaanHain Campaign: A Cultural Ode to Beautiful Hair in North and South India
Soham Chakraborty
Marico Limited has introduced its newest television commercial campaign for Parachute Advansed Gold, an esteemed brand specialising in hair nourishment and beauty. The campaign highlights the profound influence of Parachute Advansed Gold on hair vitality,...
Dabur’s Big Move: ₹7,000 Crores Ready to Ignite Growth in D2C Health and Personal Care
Soham Chakraborty
Dabur India is proactively pursuing potential acquisitions in the healthcare and home & personal care sectors, specifically directing its attention to the direct-to-consumer (D2C) arena. The company is keen on tapping into the expanding market...
Sweet Karam Coffee Sips on Success: $1.5M Infusion, Expansion, and Sustainable Snack Revolution
Soham Chakraborty
The D2C snacking brand Sweet Karam Coffee (SKC), based in Chennai, has secured $1.5 million in funding from Fireside Ventures. Founded in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman, and Veera Raghavan, the startup...
Bisk Farm’s Quirky ‘Me Time, Marie Time’ Campaign with Sourav Ganguly Celebrates Cricket Fandom and Superstitions
Soham Chakraborty
Cricket enthusiasm is reaching unprecedented levels with the launch of an energetic advertising initiative by Bisk Farm, featuring the legendary Sourav Ganguly. The former Indian cricket captain, also serving as the brand ambassador for Bisk...
Bollywood Stars Boman Irani and Neena Gupta Add Sizzle to P Mark’s Mustard Oil Campaign
Soham Chakraborty
P Mark Mustard Oil's latest advertising campaign has received a significant boost from the star power of two renowned celebrities, Boman Irani and Neena Gupta. Boman Irani has maintained a long-lasting partnership with P Mark...