LT Foods Ltd, a well-established Indian-origin FMCG Company with over 70 years of experience in the consumer food sector, announced that its flagship brand, DAAWAT, achieved the prestigious title of 'Top Brand' in Canstar Blue's...
NIVEA India recently unveiled "The Original, #TheOG" campaign, spotlighting the legacy of NIVEA Creme through a digital-first approach. The campaign features renowned personalities like actor Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza...
Procter & Gamble (P&G), a leading personal care and cosmetics conglomerate, revealed plans for a significant portfolio overhaul amidst ongoing macroeconomic challenges. The restructuring primarily targets specific Enterprise Markets like Argentina and Nigeria, where P&G...
November witnessed a 7.5% decline in orders placed by kiranas, the cornerstones of fast-moving consumer goods (FMCG) sales, compared to the previous year. This drop has been attributed to an oversupply of inventory from pre-Diwali...
Patanjali Foods Ltd. witnessed a historic surge in its stock value, reaching an unprecedented high of Rs 1,558.15, showcasing a 3% increase in Wednesday's intraday trade on the Bombay Stock Exchange (BSE). This notable upswing...
Adani Wilmar introduced a new brand film showcasing the exceptional features of Fortune Chakki Fresh Atta, its ease of kneading and the convenience it offers to its customers. This film, crafted by Ogilvy, centres on...
As the holiday season sweeps in with yuletide cheer, Nutella, the beloved hazelnut cocoa spread by Ferrero, rekindles the festive fervour with its heartwarming #nutellawithlove campaign, teaming up once again with Bollywood star Ranveer Singh.
The...
Wipro Consumer Care and Lighting (WCCL) has fortified its market standing with the recent acquisition of Jo, Doy, and Bacter Shield brands from VVF (India) Ltd, marking a pivotal move in the company's expansion strategy....
As consumer goods companies in the fast-moving consumer goods (FMCG) sector navigate changing market dynamics, a shift from Rs 7 and Rs 15 price points to Rs 10 packs is underway, signalling a strategic response...
Analysts report that major FMCG companies are increasing their advertising and promotional (A&P) spends to boost sales volumes amidst rising competition from smaller regional brands. Godrej and Dabur, among others, have notably raised their marketing...
