A recent collaborative report by the Boston Consulting Group (BCG) and the Confederation of Indian Industry (CII) has unveiled alarming price hikes in essential household products since 2012. The study indicates that packaged household staples,...
Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, in collaboration with Bollywood superstar Ranveer Singh. This campaign aims to promote awareness of Tic Tac's minty and fruity range...
ITC, the 113-year-old Indian conglomerate, has made a remarkable transition from its traditional tobacco business to the fast-moving consumer goods (FMCG) sector. This strategic pivot has not only diversified the company's revenue streams but also...
Tata Consumer Products has been witnessing strong growth in its food business and margin gains in the beverage/international business, leading to new all-time highs in its stock. The company's consolidated sales for the July-September quarter...
ITC Ltd, one of India's leading conglomerates, has adopted a strategic approach to prioritise premium goods in its pursuit of higher profit margins. By focusing on premium products across various segments, ITC aims to tap...
Neha Modi, the founder of B'desir, is revolutionising India's beauty industry with a purpose-driven approach, aiming to make international beauty brands accessible to all. Her vision, launched in 2013, was fueled by a desire to...
Dabur India, a renowned name in health supplements, has recently announced the signing of Sourav Ganguly, the former Indian cricket team captain, as the new brand ambassador for its flagship product, Dabur Chyawanprash. The collaboration...
ITC has emerged as the leading fast-moving consumer goods (FMCG) manufacturer in the food sector, outpacing competitors like Adani Wilmar, Britannia, and Parle Products, according to recent data from market tracker NielsenIQ. In the nine...
BIA Brands, a prominent player in the FMCG sector, has taken a significant step by acquiring TrueKind, marking its expansion into skincare and the broader beauty and personal care (BPC) segment. Sudhakar Adapa, the CEO...
In a strategic move aimed at furthering its growth trajectory, Epigamia, a leading player in the FMCG space, has announced the elevation of Rahul Jain, Co-Founder & COO, to the prestigious role of Chief Executive...
