Gillette Guard, a leading brand in men's grooming, has launched a new campaign featuring popular Bollywood actor Ravi Kishan. The campaign aims to highlight the brand's commitment to providing a safe and comfortable shaving experience...
ITC, a diversified conglomerate in India, has experienced significant growth in its FMCG (Fast-Moving Consumer Goods) business over the past three years. With a compound annual growth rate (CAGR) of 14%, ITC's FMCG business has...
Godrej Consumer Products Limited (GCPL), a leading FMCG company, has recently launched a new liquid detergent brand, aiming to disrupt the market with competitive pricing. This move comes as the company seeks to tap into...
Society Tea, a well-known tea brand in Maharashtra, has launched its latest campaign titled "Taazgi Bhari Pyaali Society Waali." The campaign aims to highlight the brand's promise of freshness and its rich tea legacy. With...
Wipro Consumer Care acquired Bio-essence, a renowned skincare brand in Singapore, in 2012. With a strong presence in Taiwan and Malaysia, Bio-essence is now set to target the premium segment in India, focusing on areas...
Gemini Cooking Oil, a leading brand in the cooking oil industry, has recently launched an advertising campaign with the aim of reinforcing consumer confidence in the brand. The campaign focuses on highlighting the superior quality...
Hrithik Roshan and Sara Ali Khan have recently joined Ferrero Rocher for a festive campaign, spreading Christmas cheer and highlighting the brand's commitment to creating extraordinary moments with loved ones. The campaign features two digital...
ITC Ltd., the Indian conglomerate, has witnessed a significant recovery in its cigarette sales volume, with levels almost reaching the peak of the fiscal year 2012-13. This resurgence can be attributed to stable taxation, the...
The fast-moving consumer goods (FMCG) market in India is expected to recover completely by the April-June quarter of next year, according to industry experts. After facing challenges due to the pandemic and other factors, consumer...
Nourish You has acquired a 100% stake in One Good, solidifying its commitment to animal welfare and expanding its product offerings to include plant-based alternatives. The financial details of the deal have not been disclosed.
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