FMCG (Fast-Moving Consumer Goods) companies are increasingly leveraging technology to ensure uninterrupted stock availability at quick-commerce platforms. By adopting real-time data exchange and demand forecasting, FMCG giants such as Nestle, ITC, Parle Products, LT Foods,...
Bisleri, India's leading mineral water brand, has recently launched a new campaign featuring Bollywood actress Deepika Padukone as its global brand ambassador. The campaign, titled "Bisleri #DrinkItUp," aims to position Bisleri as a brand synonymous...
The Delhi High Court has recently ruled in favour of Dabur India, allowing the company to publish an advertisement for its ayurvedic toothpaste, Dabur Red Paste, with a modified tagline. The court has permitted the...
Varun Beverages, the leading bottler for PepsiCo in India, is set to capitalise on the growth drivers of rural penetration and capacity gains. With the expansion of refrigeration in rural areas and strategic beverage launches,...
Nestle India, a leading FMCG company, has recently announced the record date for its upcoming stock split. This move aims to enhance liquidity and make the company's shares more accessible to a wider range of...
The demand for washing liquids has experienced a significant upswing in household consumption, driven by factors such as increased ownership of washing machines and changing consumer preferences. This surge in demand has led to substantial...
Bisk Farm, a renowned biscuit and bakery brand, has recently announced its collaboration with popular actress Rashmika Mandanna. The partnership aims to promote Bisk Farm's 'Ruskit Brand,' which offers a delectable range of crunchy baked...
7UP, a popular beverage brand, has recently announced Bollywood actor Ranbir Kapoor as its new brand ambassador in India. This collaboration aims to bring together the refreshing spirit of 7UP and the charismatic charm of...
British American Tobacco (BAT), the largest shareholder in ITC with a 29.02% stake, is considering reducing its stake in the Indian conglomerate to approximately 25%. This move comes as BAT aims to strategically influence ITC...
Godrej Consumer Products Limited (GCPL) has recently launched a television commercial to promote their new affordable liquid detergent. The TVC aims to highlight the product's quality and affordability, targeting consumers in Southern India. This move...
