Dubai, UAE, has entered a new era in the fast-moving consumer goods (FMCG) sector with a pioneering partnership between the Dubai Department of Economy and Tourism (DET) and multinational consumer goods corporation, The Procter &...
Consumer companies across various sectors are witnessing a revival in demand, with expectations of a further boost from March-April onwards. This resurgence in consumer demand is attributed to upcoming general elections and a reduction in...
In recent years, there has been a significant shift in the influencer landscape, with a growing number of influencers venturing into the world of Fast-Moving Consumer Goods (FMCG) brands. This trend has caught the attention...
Coca-Cola, the global beverage giant, has recently announced the extension of its partnership with the International Cricket Council (ICC) for an additional eight years. This long-term commitment solidifies Coca-Cola's position as the exclusive non-alcoholic beverage...
Amul, India's iconic dairy brand, recently found itself at the centre of a misinformation storm when an AI-generated image of a fake cheese variant named 'Sharam' started circulating online. The image caused confusion among consumers,...
Plum, a sought-after beauty label, celebrates a remarkable surge in revenue for the fiscal year 2022-23. The company's overall earnings soared impressively by 71%, reaching an impressive Rs 322 crore. This stellar growth stems from...
Unilever, the global consumer goods company, has made a strategic move to strengthen its beauty business with the acquisition of haircare brand K18. This deal is expected to enhance Unilever's presence in the premium haircare...
The FMCG industry in India is anticipating a double-digit growth in 2024, driven by various factors such as increased consumer demand, favourable economic conditions, and the introduction of innovative products. This growth projection comes after...
According to a recent article in The Economic Times, the demand for consumer goods in rural India remained tepid in the September quarter. The uneven distribution of monsoon rains and deficient rainfall impacted rural consumption...
Unilever's CEO, Hein Schumacher, recently spoke about the company's position in India and the potential impact of digitization on its growth. He emphasised the need for Unilever to remain vigilant and not become complacent in...
