Global snacking firm The Hershey Company has recently announced the appointment of Luigi Mirri as the General Manager of Hershey India. Mirri, who is currently serving as the General Manager of APAC, will expand his...
Cadbury 5 Star, the popular chocolate brand in India, has recently launched a new commercial titled "Elevator" as part of its ongoing "Do Nothing" philosophy campaign. The campaign aims to promote the idea of slowing...
Parle's Melody, a popular toffee brand in India, has been known for its catchy jingle and nostalgic appeal. Its presence at the neighbourhood kirana shop, the joyous tradition of distributing these toffees on birthdays, and...
Coca-Cola, the global beverage giant, has recently announced the extension of its partnership with the International Cricket Council (ICC) for an additional eight years. This long-term commitment solidifies Coca-Cola's position as the exclusive non-alcoholic beverage...
Bisleri, India's leading mineral water brand, has recently launched a new campaign featuring Bollywood actress Deepika Padukone as its global brand ambassador. The campaign, titled "Bisleri #DrinkItUp," aims to position Bisleri as a brand synonymous...
Varun Beverages, the leading bottler for PepsiCo in India, is set to capitalise on the growth drivers of rural penetration and capacity gains. With the expansion of refrigeration in rural areas and strategic beverage launches,...
Bisk Farm, a renowned biscuit and bakery brand, has recently announced its collaboration with popular actress Rashmika Mandanna. The partnership aims to promote Bisk Farm's 'Ruskit Brand,' which offers a delectable range of crunchy baked...
7UP, a popular beverage brand, has recently announced Bollywood actor Ranbir Kapoor as its new brand ambassador in India. This collaboration aims to bring together the refreshing spirit of 7UP and the charismatic charm of...
ITC, a diversified conglomerate in India, has experienced significant growth in its FMCG (Fast-Moving Consumer Goods) business over the past three years. With a compound annual growth rate (CAGR) of 14%, ITC's FMCG business has...
Society Tea, a well-known tea brand in Maharashtra, has launched its latest campaign titled "Taazgi Bhari Pyaali Society Waali." The campaign aims to highlight the brand's promise of freshness and its rich tea legacy. With...
