Mars Wrigley India, the chocolate and confectionery unit of Mars Incorporated in the country, has recently announced the appointment of Nikhil Rao as its Chief Marketing Officer (CMO). Based in the Gurgaon corporate office, he...
Lay's, the popular brand of potato chips, has recently launched a new advertising campaign featuring Bollywood celebrities Neetu Kapoor and Ranbir Kapoor. The "Isey Kehte Hain Pyaar" campaign, conceptualised and created by Leo Burnett, revolves...
In a significant move, Coca-Cola, one of the world's leading beverage companies, has unveiled plans to refranchise select bottling operations in India, signalling a strategic shift in its business model. The initiative, led by Coca-Cola's...
Parle-G, the popular biscuit brand, has recently launched its latest campaign titled 'G Maane Genius,' which focuses on inculcating values in children. The campaign aims to highlight the innate empathy and compassion that young children...
Quaker, a renowned brand in the oats segment, has recently launched a new campaign featuring celebrity couple Kiara Advani and Sidharth Malhotra as brand ambassadors. The campaign showcases a delightful TVC (television commercial) where Kiara...
Apis India, a Delhi-based FMCG firm, has announced its plans to expand its product portfolio in the food segment and aims to achieve a revenue target of Rs 500 crore by the end of the...
Marico, one of India's leading consumer products companies in the beauty and wellness space, recently released its Q3 FY24 business update. Marico reported that its domestic volumes in Q3FY24 grew in low single digits on...
TooYumm!, the FMCG division of RP-Sanjiv Goenka's Guiltfree Industries, has recently announced the appointment of Curativity as its integrated brand partner for their snacking portfolio. Curativity has been entrusted with the responsibility of shaping the...
Celebrated chef Vikas Khanna has forged a significant partnership with Organic Tattva, a brand committed to organic purity, to promote their range of organic flour and pulses. The collaboration aims to ignite a movement towards...
PepsiCo, the global beverages and snacks maker, is expanding its search for a new executive to lead its India business. This move comes as PepsiCo's current president, Ahmed ElSheikh, is expected to transition to a...
