Nestle India, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is anticipating a surge in demand for its products in 2024. Despite the challenges faced by the industry, the company remains optimistic about...
Britannia Industries, one of India's leading biscuit makers, reported a significant decline in net profit for the third quarter of FY24. The company's net profit dropped by 40% to Rs 932.4 crore, compared to Rs...
Indonesia's edible oil market is undergoing a transformative shift towards sustainability and health-consciousness. With the country accounting for 40% of global palm oil demand, the market's focus on eco-friendly and nutritious cooking oil options is...
Cadbury 5 Star, a popular chocolate brand in India, has taken a unique approach to Valentine's Day by introducing a time travel device that allows individuals to skip the day entirely. This innovative campaign aims...
Cadbury Silk, India's premium chocolate brand, has launched an innovative and interactive campaign that merges the magic of love with the power of AI. The campaign aims to bring heartening stories to life by allowing...
Perfetti Van Melle, the renowned confectionery company, has announced the appointment of Nikhil Sharma as the new Managing Director of its India operations. In addition to his extensive experience in the industry and a successful...
Ferrero Rocher has enlisted Bollywood actress Sara Ali Khan for a digital campaign film titled "Ferrero Rocher Moments". The campaign showcases Sara's love for the brand and her signature way of expressing herself through Shayaris....
Coca-Cola's latest advertising endeavour, the "New Guy" campaign, is making waves in the marketing landscape with its strategic embrace of portfolio marketing. This innovative approach involves featuring multiple brands in a single advertisement to forge...
Coca-Cola has recognized India as a key growth market and is committed to expanding its presence in the country. The company plans to establish new plants in Gujarat and Telangana, bolstering its supply chain and...
Sunil Dhar has recently taken over as the Chief Executive Officer (CEO) of Red Bull India, effective from January 1st, 2024. Dhar brings a wealth of experience to his new role as CEO of Red...
