Bingo!, a well-known brand under ITC, recently debuted an amusing advertisement spotlighting its famous Mad Angles chips. This creative ad takes a humorous approach by introducing an unconventional solution to an unforeseen vision issue, injecting...
Reports from Business Standard indicate that the Fast-Moving Consumer Goods (FMCG) sector is currently experiencing persistent low demand, leading to a congestion in the supply chain and a notable increase in inventory days. This surge...
Nestle India has rolled out a range of novel products integrating millets as a key ingredient, aimed at bolstering consumer awareness and acceptance through familiar product formulations. This initiative is in resonance with the Indian...
Dabur, a prominent FMCG entity, is poised to extend its global presence by promoting its spice brand, Badshah, aiming to make a significant impact on international sales, contributing around 4 per cent in the ongoing...
Coca-Cola India is experiencing remarkable growth in rural markets, surpassing its urban performance as the beverage giant strategically capitalises on India's evolving consumption trends. While many consumer goods companies struggle with sluggish demand in rural...
Indira Foods, acclaimed for its Ready-to-Cook/Eat millet-based offerings and natural spice-infused pastes, is on the brink of a substantial expansion within India's retail sector. Renowned for its ingenuity and ethical practices, the company is set...
Haldiram's has unveiled its Diwali campaign, 'Tyohar ke har tohfe me, Haldiram's,' showcasing an extensive array of festival gifting options. The campaign underscores Haldiram's commitment to being the preferred destination for considerate and flavour-rich gifts...
The D2C snacking brand Sweet Karam Coffee (SKC), based in Chennai, has secured $1.5 million in funding from Fireside Ventures. Founded in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman, and Veera Raghavan, the startup...
Cricket enthusiasm is reaching unprecedented levels with the launch of an energetic advertising initiative by Bisk Farm, featuring the legendary Sourav Ganguly. The former Indian cricket captain, also serving as the brand ambassador for Bisk...
P Mark Mustard Oil's latest advertising campaign has received a significant boost from the star power of two renowned celebrities, Boman Irani and Neena Gupta. Boman Irani has maintained a long-lasting partnership with P Mark...
