Bingo!’s Mad Angles Chips Take Center Stage in Zany Ad, Offering a Comical Twist to Vision Woes
Soham Chakraborty
Bingo!, a well-known brand under ITC, recently debuted an amusing advertisement spotlighting its famous Mad Angles chips. This creative ad takes a humorous approach by introducing an unconventional solution to an unforeseen vision issue, injecting...
FMCG Sector Grapples with Inventory Surplus Amid Low Demand, Credit Extensions to Retailers
Soham Chakraborty
Reports from Business Standard indicate that the Fast-Moving Consumer Goods (FMCG) sector is currently experiencing persistent low demand, leading to a congestion in the supply chain and a notable increase in inventory days. This surge...
Nestle India Propels Millet Awareness with Innovative Product Line Amidst International Year of Millets Campaign
Soham Chakraborty
Nestle India has rolled out a range of novel products integrating millets as a key ingredient, aimed at bolstering consumer awareness and acceptance through familiar product formulations. This initiative is in resonance with the Indian...
Dabur Sets Sights on Global Expansion with Badshah Masala, Aiming for 4% International Sales Impact
Soham Chakraborty
Dabur, a prominent FMCG entity, is poised to extend its global presence by promoting its spice brand, Badshah, aiming to make a significant impact on international sales, contributing around 4 per cent in the ongoing...
Charting Unprecedented Growth: Coca-Cola India’s Rural Dominance and Urban Ambitions Could Reshape The Beverage Market
Soham Chakraborty
Coca-Cola India is experiencing remarkable growth in rural markets, surpassing its urban performance as the beverage giant strategically capitalises on India's evolving consumption trends. While many consumer goods companies struggle with sluggish demand in rural...
Indira Foods Prepares Expansion: New Offerings, Industry Veteran Advisor, and Advanced Facility Ahead
Soham Chakraborty
Indira Foods, acclaimed for its Ready-to-Cook/Eat millet-based offerings and natural spice-infused pastes, is on the brink of a substantial expansion within India's retail sector. Renowned for its ingenuity and ethical practices, the company is set...
Haldiram’s Lights Up Diwali with ‘Tyohar ke har tohfe me’ Campaign, Unwrapping Joyful Gifting Delights
Soham Chakraborty
Haldiram's has unveiled its Diwali campaign, 'Tyohar ke har tohfe me, Haldiram's,' showcasing an extensive array of festival gifting options. The campaign underscores Haldiram's commitment to being the preferred destination for considerate and flavour-rich gifts...
Sweet Karam Coffee Sips on Success: $1.5M Infusion, Expansion, and Sustainable Snack Revolution
Soham Chakraborty
The D2C snacking brand Sweet Karam Coffee (SKC), based in Chennai, has secured $1.5 million in funding from Fireside Ventures. Founded in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman, and Veera Raghavan, the startup...
Bisk Farm’s Quirky ‘Me Time, Marie Time’ Campaign with Sourav Ganguly Celebrates Cricket Fandom and Superstitions
Soham Chakraborty
Cricket enthusiasm is reaching unprecedented levels with the launch of an energetic advertising initiative by Bisk Farm, featuring the legendary Sourav Ganguly. The former Indian cricket captain, also serving as the brand ambassador for Bisk...
Bollywood Stars Boman Irani and Neena Gupta Add Sizzle to P Mark’s Mustard Oil Campaign
Soham Chakraborty
P Mark Mustard Oil's latest advertising campaign has received a significant boost from the star power of two renowned celebrities, Boman Irani and Neena Gupta. Boman Irani has maintained a long-lasting partnership with P Mark...