Hindustan Unilever Limited (HUL) is currently evaluating various future options for its ice cream business in India. This decision comes in the wake of Unilever's global separation plan, which aims to simplify and enhance performance...
PepsiCo, the renowned food and beverage company, has leveraged the power of artificial intelligence (AI) to enhance its product development process. By collecting and analysing feedback from consumers, PepsiCo has gained valuable insights into their...
Haldiram, a prominent Indian sweets and snacks brand, has launched a captivating campaign that captures the essence of the festival and promotes the joy of celebrating Holi to the fullest. The campaign revolves around a...
Leading biscuit maker Britannia has launched a new advertising campaign that aims to promote a hunger for sports beyond cricket. The latest campaign by Britannia showcases the brand's support for sports beyond cricket by featuring...
Tamannaah Bhatia, known for her versatile acting skills and charismatic presence, has been roped in by Rasna to represent the brand. With a massive fan following and a strong presence in the entertainment industry, Tamannaah...
A recent survey conducted among retailers reveals that national FMCG (Fast Moving Consumer Goods) brands have a higher selling potential than local brands in the cold drinks category. According to a survey conducted among retailers,...
Tetley Green Tea, a popular brand in India, has taken a bold stand against nicknames based on body types. The brand aims to encourage individuals to break free from societal stereotypes and prioritise holistic well-being...
Brooke Bond Red Label, a popular tea brand, has recently launched a purpose-driven campaign called #SwadApnepanKa, with a strong focus on inclusivity. The campaign emphasises the brand's commitment to bringing people together, regardless of their...
Pepsi, one of the world's most iconic beverage brands, has recently unveiled its new look with a major visual identity change. This marks the first significant redesign for Pepsi in 14 years and has been...
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail, has announced its partnership with Sri Lankan beverage powerhouse Elephant House to bring the Elephant House brand to India. This move is part of...
