In a strategic move to enhance its business portfolio, the Adani Group is in the initial stages of planning a new cement plant in Godda, Ranchi. This endeavour is anticipated to bring about substantial economic...
Berger Paints is diverging from the traditional Diwali advertising approach through its recent campaign, 'Chiku ki Painting,' which seeks to bring attention to the distinctive perspective of colour-blind individuals. In contrast to the usual festive...
In the building materials industry, traditional face-to-face engagements between sales representatives and dealers have long been the cornerstone of business relationships. However, as the world becomes increasingly digital, it's imperative to examine how this traditional...
Bollywood superstar Shah Rukh Khan has joined hands with UltraTech Cement for their latest ad campaign titled "Banega Toh Badhega India." The campaign aims to highlight the role of infrastructure in enabling progress and development...
Grasim Industries, a key player in the Aditya Birla Group, is poised to undertake a substantial venture into the highly competitive paint industry under the brand name 'Birla Opus.' This strategic initiative is geared towards...
Tarun Khulbe, an industry veteran with approximately 35 years of experience, has been promoted to the position of CEO at Jindal Stainless. He has played a pivotal role in expanding the company's business and has...
Ashish Anupam, Vice President of Long Products at Tata Steel Ltd, foresees a substantial surge in the demand for TMT rebars across India in the forthcoming months. This upsurge is chiefly propelled by burgeoning activity...
Heidelberg Materials (HEIG.DE) has taken a momentous step within the construction realm with the introduction of its new brand, evoZero. Promoted as carbon-neutral cement, this launch signifies a strategic embrace of carbon capture and storage...
Asian Paints, one of India's leading paint companies, has recently launched a brand film as part of its marketing campaign to promote its professional painting services. The campaign, titled "Kaam Hamara. Credit Aapka" (Our work,...
JSW Cement, a subsidiary of the Sajjan Jindal-led JSW Group, is gearing up for its initial public offering (IPO) to raise approximately ₹6,500 crore. The IPO is expected to provide a partial exit for early...
