UltraTech Cement, one of India's leading cement manufacturers, has announced that its Q3 results have surpassed market expectations, with the company achieving its highest-ever quarterly profit. The net profit of Rs 1,777 crore for the...
JSW Paints Launches Heartwarming Campaign Spotlighting the Power of Thoughtful Actions and Inclusivity
Soham Chakraborty
JSW Paints, an environmentally friendly paints company and part of the JSW Group, has launched a new campaign celebrating the magic of small gestures and the power of thoughtful actions. The campaign highlights the belief...
Berger Paints Takes a Colourful Detour with ‘Chiku ki Painting’ Diwali Campaign, Shining a Spotlight on the World of Colour-Blindness
Soham Chakraborty
Berger Paints is diverging from the traditional Diwali advertising approach through its recent campaign, 'Chiku ki Painting,' which seeks to bring attention to the distinctive perspective of colour-blind individuals. In contrast to the usual festive...
In a significant move diversifying its portfolio, the Chennai-based SRM Group, renowned for its interests in education, healthcare, and transportation sectors, has entered the cement business with the launch of its new subsidiary, SRMPR Cements....
Paint Stocks Soar 2-5% Amidst Crude Oil Price Drop; Berger Paints Downgraded While Kansai Nerolac, Akzo Nobel Shine in Q2 FY24
Soham Chakraborty
Today, significant paint stocks surged between 2% to 5% in response to a notable drop in crude oil prices. Brent crude futures fell by 4.63% to $77.42 per barrel, while WTI crude futures experienced a...
Heidelberg Materials Unveils evoZero: Game-Changing Carbon-Neutral Cement with CCS Tech
Soham Chakraborty
Heidelberg Materials (HEIG.DE) has taken a momentous step within the construction realm with the introduction of its new brand, evoZero. Promoted as carbon-neutral cement, this launch signifies a strategic embrace of carbon capture and storage...
In a bid to enhance its brand presence, Shyam Steel, a leading producer of TMT Bars, has roped in the multifaceted Indian actor, politician, and film producer, Ravi Kishan, as its brand ambassador. Renowned for...
Shah Rukh Khan Joins UltraTech Cement’s ‘Banega Toh Badhega India’ Campaign, Advocating Infrastructure for National Progress
Soham Chakraborty
Bollywood superstar Shah Rukh Khan has joined hands with UltraTech Cement for their latest ad campaign titled "Banega Toh Badhega India." The campaign aims to highlight the role of infrastructure in enabling progress and development...
Asian Paints’ New Campaign Promises Hassle-Free Painting Experience and Guaranteed Timelines
Soham Chakraborty
Asian Paints, one of India's leading paint companies, has recently launched a brand film as part of its marketing campaign to promote its professional painting services. The campaign, titled "Kaam Hamara. Credit Aapka" (Our work,...
Paint to Pixels: Combining Physical and Digital RTM in the Building Materials Industry
Nikhil Chaudhary
In the building materials industry, traditional face-to-face engagements between sales representatives and dealers have long been the cornerstone of business relationships. However, as the world becomes increasingly digital, it's imperative to examine how this traditional...