In the ever-evolving business landscape, few narratives are as captivating as a company boldly charting new territories. Urban Company's recent expansion into the home appliances market represents a departure from conventional practices. In this sector,...
During Q3 2023, India's smartphone market remained steady, with Samsung and Xiaomi maintaining their top positions. Meanwhile, Apple achieved its highest-ever quarterly smartphone shipments. Samsung continued to lead the market with a 17.2% share, attributed...
Motorola, a renowned smartphone manufacturer, has recently launched a new flagship phone targeting Gen Z consumers. The new flagship phone, named the Edge50 Pro, boasts a vegan leather finish, making it an attractive choice for...
Boult Audio Partners with Jagadamba Mobiles to Bring Innovative Wearables to Nepal
Soham Chakraborty
Boult Audio, a homegrown brand specialising in wearables and audio products, has partnered with Jagadamba Mobiles to expand its retail footprint in Nepal. This collaboration aims to bring cutting-edge wearable technology to the vibrant Nepali...
Samsung Expands Health Monitoring Features on Smartwatches, Targets Premium Wearables Market
Soham Chakraborty
Samsung has recently received approval to enable blood pressure measurement and ECG readings on its smartwatches, bringing them on par with the Apple Watch in terms of health monitoring. This move is expected to help...
Vivo’s #SwitchOff Campaign: Reviving Family Bonds in a Smartphone World, Encouraging Quality Time Over Screens
Soham Chakraborty
In an era dominated by smartphones, the essence of meaningful relationships, especially between parents and children, often takes a backseat. Recognizing this concern, Vivo, the smartphone brand, has introduced the fifth edition of its #SwitchOff...
India Becomes World’s Largest Wearables Market, Fuels 24% Surge in Electronics Manufacturing Revenue
Soham Chakraborty
India has emerged as the largest market in the world for wearables, with Indian brands dominating this segment. The country's electronics manufacturing sector experienced a remarkable 24% surge in revenue in the April-November period of...
From Khadi to Mamaearth: Conscious Consumerism Drives the Rise of Mission-Driven Consumer Brands
Nikhil Chaudhary
Within India's rich historical fabric, woven with threads of heritage, we find a poignant narrative resonating with Mahatma Gandhi's steadfast devotion to Khadi. Khadi, a symbol of swadeshi, held the promise of self-sufficiency, echoing the...
Gaabor’s Exclusive 11.11 Deals: A Home Appliance Bonanza for Shoppers in Indonesia and Malaysia
Soham Chakraborty
Gaabor, a well-regarded brand in the household appliance and cleaning sector, is known for its contemporary, functional, and competitively priced designs. The anticipation is building as Gaabor readies itself for the 2023 shopping event –...
Infinix India, a subsidiary of Transsion-owned Infinix, is aiming to differentiate itself in the highly competitive smartphone market in India. Infinix India CEO, Anish Kapoor, emphasises the importance of clear product differentiation to stand out...