Poco Introduces Poco X6 Pro with #TheUltimatePredator Campaign Starring Cricket Sensation Hardik Pandya
Soham Chakraborty
Poco, the popular smartphone brand, has recently launched its flagship smartphone, the Poco X6 Pro, with an exciting campaign featuring Indian cricketer Hardik Pandya. The campaign, titled #TheUltimatePredator, aims to highlight the superior performance and...
Tecno Aims for Top Five Position in Indian Smartphone Market by 2024 Through Premiumisation and 5G Push
Soham Chakraborty
Tecno, a prominent smartphone brand under the Transsion Group, aims to climb the ranks and secure a coveted spot among the top five smartphone brands in India by 2024. The company's CEO, Arijeet Talapatra, disclosed...
Realme’s Phenomenal Journey: Ships 200 Million Smartphones in 5 Years, Aims Higher with GT 5 Pro Launch
Soham Chakraborty
Chinese smartphone manufacturer Realme proudly announced a significant milestone, having shipped over 200 million smartphones since its inception a little over five years ago. This remarkable achievement stands out, especially considering that the majority of...
BSH Home Appliances Aims for 75% Localization by 2025, Targets 3x Growth in India by 2026
Soham Chakraborty
BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, is planning to significantly increase its localization efforts in India. The company, which houses three brands - Bosch, Siemens, and Gaggenau, aims to raise its localization...
Acer Bolsters ‘Make in India’ Initiative, Ventures into AI PCs, Consumer Electronics, and E-Mobility
Soham Chakraborty
Acer, the Taiwanese PC and laptop manufacturer, has reaffirmed its commitment to the 'Make in India' initiative and announced its expansion into new segments such as AI (Artificial Intelligence) PCs, consumer electronics, e-mobility, and more....
Apple Responds to Fierce Competition in China, Offers Rare Discounts on iPhone 15 Series to Boost Sales
Soham Chakraborty
In a bid to combat growing competition in the Chinese smartphone market, Apple has announced rare discounts on its iPhone 15 series. The U.S. tech giant has reduced the retail prices of some iPhone models...
Mobile phone retailers have flagged the high availability of OnePlus products in the grey market, which refers to the unauthorised sale of products outside of official distribution channels. This poses a significant challenge for retailers...
Lava Set to Enter Wearables Market with AI-Powered Smartwatch Designed for Indian Consumers
Soham Chakraborty
Lava, a homegrown handset maker, is set to make its foray into the wearables market with the launch of its first smartwatch. The smartwatch will be equipped with artificial intelligence (AI) enhancements and will have...
Lava and Qubo Outshine Global Competitors in Indian Customer Ratings, Study Reveals
Soham Chakraborty
Lava and Qubo, prominent Indian smart electronics brands, have outshone their global counterparts, securing leadership positions in customer ratings within the country, according to a study conducted by market analysis firm Techarc. Lava, with a...
Samsung Refutes Speculations on Midrange Foldable Phones, Stays Committed to Premium Flagship Series
Soham Chakraborty
Samsung, a key contender in the smartphone sector and a trailblazer in foldable phone innovation, has dismissed recent rumours suggesting the imminent launch of midrange foldable smartphones. Although initial reports suggested Samsung's intention to unveil...