Oppo’s #SidWakesUp Campaign Revives “Wake Up Sid” Magic with Ranbir Kapoor for the Reno11 Series
Soham Chakraborty
Oppo India has recently launched a new ad campaign featuring Bollywood actor Ranbir Kapoor as 'Sid' from the popular film 'Wake Up Sid'. The campaign, titled #SidWakesUp, aims to introduce Oppo's latest Reno11 Series smartphones....
Fire-Boltt’s Game-Changing Rs 5,999 Dream Wrist-Phone Targets 30% Revenue Share in Wearables Market
Soham Chakraborty
Fire-Boltt, a leading smart wearable brand, is making waves in the market with its innovative Android wrist-phones. These wrist-phones, a combination of a smartwatch and smartphone, are expected to contribute around 30% of the company's...
Samsung’s Chairman Lee Jae-yong Stresses 6G Tech Vitality in First 2024 Public Appearance
Soham Chakraborty
Samsung Electronics Chairman Lee Jae-yong recently visited a research laboratory focused on sixth-generation (6G) mobile technology, marking his first public schedule of the year. The visit took place at Samsung Research in Seoul, South Korea,...
OPPO India’s CMO Khanoria Steps Down, Raises Queries on Brand’s Marketing Direction
Soham Chakraborty
OPPO India's Chief Marketing Officer (CMO), Damyant Singh Khanoria, recently disclosed his resignation from the position after a fruitful three-year tenure. Joining OPPO in December 2020, Khanoria brought with him a wealth of experience accumulated...
Noise, India's leading connected lifestyle brand, has recently launched a captivating ad campaign aimed at inspiring individuals to unlock their full potential and rise to brilliance. The campaign showcases the transformative power of Noise's first...
Panasonic Targets Double-Digit Growth in India with High-Tech Innovations and Export Push
Soham Chakraborty
Panasonic Corporation, a global electronics company, is eyeing double-digit growth in the Indian market for the current fiscal year. With a long-term perspective, Panasonic intends to tap into India's potential by introducing high-tech products and...
Ceva and boAt Team Up for Breakthrough in Audio Innovation with Nirvana Eutopia Headphones
Soham Chakraborty
Ceva, a prominent licensor of silicon and software IP, and boAt, India's leading audio and wearables brand, have forged a strategic alliance aimed at pushing the boundaries of technology innovation across boAt's upcoming lifestyle-oriented consumer...
In an unexpected turn of events, former Indian cricket captain MS Dhoni and burgeoning rap sensation MC Stan have joined forces for a groundbreaking ad campaign by Fire-Boltt, an Indian smartwatch brand. Their partnership aims...
India has emerged as a significant growth market for Apple iPhones, even as the US technology giant faces tepid demand for its products globally. According to market research firms IDC India and Counterpoint Research, iPhone...
Gen Z is rapidly becoming a dominant force in the smartphone market and is expected to contribute over 44% of smartphone sales in 2024, according to some reports. There is a substantial consumer base to...