Realme’s Phenomenal Journey: Ships 200 Million Smartphones in 5 Years, Aims Higher with GT 5 Pro Launch
Soham Chakraborty
Chinese smartphone manufacturer Realme proudly announced a significant milestone, having shipped over 200 million smartphones since its inception a little over five years ago. This remarkable achievement stands out, especially considering that the majority of...
BSH Home Appliances Aims for 75% Localization by 2025, Targets 3x Growth in India by 2026
Soham Chakraborty
BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, is planning to significantly increase its localization efforts in India. The company, which houses three brands - Bosch, Siemens, and Gaggenau, aims to raise its localization...
From Khadi to Mamaearth: Conscious Consumerism Drives the Rise of Mission-Driven Consumer Brands
Nikhil Chaudhary
Within India's rich historical fabric, woven with threads of heritage, we find a poignant narrative resonating with Mahatma Gandhi's steadfast devotion to Khadi. Khadi, a symbol of swadeshi, held the promise of self-sufficiency, echoing the...
US audio equipment maker Bose has made a strategic move by acquiring a minority stake in Indian wearables startup Noise. This investment marks Noise's first-ever fundraise and opens up opportunities for collaboration and innovation in...
Mumbai-based Fast-Moving Consumer Goods (FMCG) major, Godrej Consumer Products (GODREJCP), has reported robust financial results for the July-September quarter, sparking a surge in its share prices. The company, known for popular brands like Cinthol, Good...
Orient Electric Unveils Futuristic TVC with MS Dhoni, Showcasing Technological Innovation
Soham Chakraborty
Orient Electric, a leading home appliance company, has launched a captivating television commercial (TVC) featuring former Indian cricket team captain, MS Dhoni. The TV commercial showcases a futuristic cityscape and begins with an aerial view...
Mobile phone retailers have flagged the high availability of OnePlus products in the grey market, which refers to the unauthorised sale of products outside of official distribution channels. This poses a significant challenge for retailers...
Cheil India’s Stellar Campaign: Celebrities Elevate Samsung’s Galaxy Z Series, Transforming Smartphone Experiences
Soham Chakraborty
Cheil India's most recent initiative for Samsung's Galaxy Z series marks a distinctive stride by featuring Bollywood luminaries Varun Dhawan, Kiara Advani, and Olympic gold medalist Neeraj Chopra. The campaign showcases their unorthodox personas as...
End of an Era: Toshiba Delisted After 74 Years Amid Turmoil, Enters Private Hands for New Chapter
Soham Chakraborty
Toshiba, the Japanese conglomerate known for its presence in the electronics industry, has been delisted from the Tokyo stock exchange after 74 years. This significant development comes after a decade of turmoil and scandal that...
Apple Overtakes Samsung as Global Smartphone Leader with 20.1% Market Share in 2023
Soham Chakraborty
In a significant shift in the smartphone industry, Apple has emerged as the leader in the global smartphone market, surpassing Samsung in 2023. This achievement is attributed to Apple's 20.1% market share, as reported by...