BOULT, India’s rapidly growing wearable brand, recently launched its "Unwrap Campaign," aiming to redefine festive gifting experiences. Centred around the enduring tradition of gifting during India’s vibrant festivals, the campaign introduced a dedicated gifting page...
With Diwali just around the corner, consumers are actively engaged in their festive shopping, and what's particularly noteworthy is the remarkable surge in demand for premium durable products. Stores are buzzing with activity from sales...
Motorola, a renowned smartphone manufacturer, has recently launched a new flagship phone targeting Gen Z consumers. The new flagship phone, named the Edge50 Pro, boasts a vegan leather finish, making it an attractive choice for...
BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, is planning to significantly increase its localization efforts in India. The company, which houses three brands - Bosch, Siemens, and Gaggenau, aims to raise its localization...
In a bid to combat growing competition in the Chinese smartphone market, Apple has announced rare discounts on its iPhone 15 series. The U.S. tech giant has reduced the retail prices of some iPhone models...
Noise, India's leading connected lifestyle brand, has recently launched a captivating ad campaign aimed at inspiring individuals to unlock their full potential and rise to brilliance. The campaign showcases the transformative power of Noise's first...
Voltas, a leading air conditioner manufacturer, has achieved a significant milestone by crossing the 2 million unit sales mark in FY24. This achievement solidifies Voltas' position as the undisputed market leader in the room air...
The global premium smartphone market is poised to achieve remarkable growth in 2023, defying the overall decline in smartphone sales. Apple, the undisputed leader in the premium segment, continues to dominate the market, although its...
ByteDance, the parent company of popular social media platform TikTok, has reportedly made the decision to cancel its next virtual reality (VR) headset. This move comes as a surprise and marks a significant retreat from...
Tata Group, well-known for sealing a significant agreement to manufacture iPhones in India, is contemplating a substantial enlargement of its iPhone facility situated in Karnataka. This expansion aims to consolidate operations, potentially accommodating a workforce...
