Ogilvy India’s Cadbury Celebrations ad campaign featuring Shah Rukh Khan has won the prestigious Global Grand Effie in Experiential Marketing. The “Shah Rukh Khan My Ad” campaign by Ogilvy India and Cadbury Celebrations aimed to support small businesses struggling due to the pandemic’s impact. It utilised a unique mix of data and generative AI to create personalised ads featuring Shah Rukh Khan, promoting countless small businesses across India. The campaign’s objective was to extend a helping hand to these businesses during the festive season of Diwali.
The Global Grand Effie is one of the most prestigious awards in the advertising industry, recognizing campaigns that demonstrate exceptional effectiveness and creativity. Winning this award showcases Ogilvy India’s ability to create innovative and impactful marketing strategies that resonate with audiences.
The campaign’s success has not only boosted the brand’s visibility and market presence but also reinforced its commitment to supporting small businesses during challenging times. It has showcased Cadbury Celebrations as a brand that goes beyond traditional advertising and actively contributes to society. The “Shah Rukh Khan My Ad” campaign has also inspired other advertisers and agencies to explore innovative ways of connecting with their target audience. It has highlighted the power of personalization and the importance of leveraging data and technology to create impactful campaigns.
RTM Watch’s Take
The success of Ogilvy India’s Cadbury Celebrations “Shah Rukh Khan My Ad” campaign is a testament to the agency’s creativity and strategic thinking. By combining the star power of Shah Rukh Khan with personalised messaging, the campaign effectively captured the attention of consumers and supported small businesses. This award-winning campaign sets a new standard for experiential marketing and serves as an inspiration for brands and agencies to think outside the box and create impactful campaigns that resonate with their audience.
