Over the last year, Kinder Creamy, the newest addition to Ferrero’s product lineup, has rapidly gained traction among families as the ultimate mini-snack choice. Boasting an endorsement by more than 700 influential moms on Instagram, Kinder Creamy has swiftly become a beloved treat in households globally.
The brand’s strategic influencer campaign, featuring testimonials and endorsements from prominent mom influencers, has resonated deeply with audiences, driving significant engagement and interest. This impactful marketing initiative reached a staggering 11 million users, achieving an impressive engagement rate twice the platform’s average. Heartwarming stories shared by moms have struck a chord, amassing over 12 million views and sparking more than 50,000 conversations in comments on Instagram. The remarkable success of this campaign underscores the potency of influencer marketing in not only promoting products but also fostering authentic connections with consumers.
Kinder Creamy has positioned itself as the ideal mini-snack tailored for children’s tastes. Its unique scoopable format, combined with a delightful fusion of milky and crunchy flavors, has made it an instant hit among kids. Beyond its deliciousness, the snack boasts high-quality ingredients, assuring mothers of its goodness and nutritional value. It effectively addresses the perennial debate between parents and children, offering a satisfying solution for those in-between hunger pangs while aligning with parents’ desire for trusted snack options for their kids.
RTM Watch’s Take
The collaboration between Kinder Creamy and 700 mom influencers showcases the brand’s reach and the depth of connection it fosters within families. Kinder Creamy has successfully positioned itself as more than just a snack; it has become an integral part of cherished moments between moms and kids. This influencer campaign sets a remarkable standard for impactful brand collaborations in the industry.
