Federal Bank, a prominent private banking institution in India, has forged a groundbreaking alliance with acclaimed Indian badminton player H.S. Prannoy. In this annual partnership, Federal Bank assumes the exclusive role of Prannoy’s banking partner, reaffirming its dedication to sports and brand enhancement.
MVS Murthy, Chief Marketing Officer (CMO) at Federal Bank, underscored the common commitment to work ethic shared by Prannoy and the bank. Murthy highlighted Prannoy’s representation of the passion for excellence among India’s youth, emphasising his status as a champion athlete contributing to India’s demographic dividend. The collaboration aims to resonate with the younger generation of clients and colleagues, aligning with Federal Bank’s aspiration to be recognized as the “Most Admired Bank” and Prannoy’s ambition to be the “Most Admired Badminton Player.”
Ranked eighth globally, Prannoy conveyed his enthusiasm for the collaboration, anticipating its favourable influence on elevating badminton’s brand image in India. He pledged to improve Federal Bank’s fundamental business model while leveraging technology to enhance his performance. Prannoy’s enjoyment of playing in front of spectators and the high mental intensity inherent in professional badminton resonate with the values embraced by Federal Bank.
As part of this collaboration, Federal Bank assumes the role of Prannoy’s exclusive banking partner, featuring the bank’s logo prominently at renowned Badminton World Federation (BWF) events such as the BWF Super Series, BWF Gold Series, and the BWF World Badminton Championship. Furthermore, Prannoy will display the bank’s logo in post-match media interviews.
Headquartered in Aluva, Kerala, Federal Bank Limited operates extensively across various Indian states, boasting 1,370 locations. Additionally, the bank maintains representative offices in international destinations, including Oman, Kuwait, Qatar, Dubai, and Abu Dhabi.
