TooYumm!, the FMCG division of RP-Sanjiv Goenka’s Guiltfree Industries, has recently announced the appointment of Curativity as its integrated brand partner for their snacking portfolio. Curativity has been entrusted with the responsibility of shaping the brand positioning for TooYumm!’s entire snacking portfolio. As an integrated brand partner, Curativity will provide access to the best talent across various marketing services. The agency’s model of curated specialist teams aligns well with TooYumm!’s specific marketing requirements.
Rajeev Khandelwal, CEO of Guiltfree Industries, RPSG FMCG, expressed his confidence in Curativity’s ability to support TooYumm!’s growth. He highlighted TooYumm!’s focus on relevant consumer needs and innovations, and stated that Curativity’s expertise will help the brand achieve its ambitious goals.
Virat Tandon, co-founder of Curativity, also expressed excitement about partnering with TooYumm!. He praised TooYumm!’s challenger mentality and innovative approach, which have contributed to its significant success in a short period. Tandon emphasised the fiercely competitive nature of the snacking category and expressed confidence in Curativity’s ability to shape TooYumm!’s brand agenda.
The snacking industry has witnessed significant growth in recent years, driven by changing consumer preferences and increasing demand for healthier snack options. TooYumm! has emerged as a fast-growing brand in the snacking market, focusing on relevant consumer needs and innovative product offerings. The partnership with Curativity is expected to further enhance TooYumm!’s brand positioning and support its future growth plans.
RTM Watch’s Take
The collaboration between TooYumm! and Curativity is a strategic move that aligns with the brand’s growth objectives. By leveraging Curativity’s expertise in marketing services, TooYumm! aims to strengthen its brand positioning in the competitive snacking industry. This partnership reflects TooYumm!’s commitment to meeting consumer needs and driving innovation in the market. With Curativity’s support, TooYumm! is well-positioned to continue its growth trajectory and achieve its ambitious goals.
