Ferrero Rocher has enlisted Bollywood actress Sara Ali Khan for a digital campaign film titled “Ferrero Rocher Moments”. The campaign showcases Sara’s love for the brand and her signature way of expressing herself through Shayaris. The aim is to highlight how Ferrero Rocher Moments can elevate the celebration of love and joy on Valentine’s Day.
In the campaign film, Sara Ali Khan steps into the spotlight to share her “Sara-certified Shayari” and emphasises why Ferrero Rocher Moments are the perfect treats for the occasion. Her genuine love for the brand is evident as she loses herself in the moment while consuming the product. This endorsement by Sara Ali Khan adds a touch of authenticity and relatability to the campaign.
The campaign film urges viewers to make the “Mmmmoment” perfect by gifting and sharing Ferrero Rocher Moments with their loved ones. The objective is to create cherished memories and celebrate the spirit of love on Valentine’s Day. Ferrero Rocher aims to seamlessly blend into these beautiful occasions and enhance the excitement of making joyous memories that last forever.
RTM Watch’s Take
The collaboration between Sara Ali Khan and Ferrero Rocher highlights the trend of Bollywood celebrities endorsing premium brands to create a strong brand association. By leveraging Sara’s popularity and charm, Ferrero Rocher aims to position itself as the go-to choice for indulgent treats during special occasions like Valentine’s Day. The campaign film effectively showcases the brand’s commitment to creating memorable moments of love and joy.
