Quaker, a renowned brand in the oats segment, has recently launched a new campaign featuring celebrity couple Kiara Advani and Sidharth Malhotra as brand ambassadors. The campaign showcases a delightful TVC (television commercial) where Kiara Advani is seen peacefully practising yoga while Sidharth Malhotra enters the room and catches a whiff of something enticing. Intrigued, he discovers a steaming bowl of Quaker Instant Oats on the table and impulsively takes a bite, not realising that it was prepared by Advani. As he continues to savour the flavour, Advani reveals that it’s Quaker Instant Oats – Herby Cheese. The TVC concludes with the tagline, “Nutritious Oats, Ab Bane Delicious”.
Quaker, with its 146 years of nutrition expertise, has been dedicated to delivering the goodness of oats to people worldwide. The launch of Quaker Instant Oats is an extension of this commitment, providing consumers with a convenient and tasty option for incorporating oats into their daily routine. The brand aims to break the perception that eating better means eating boring and tediously prepared meals.
Kiara Advani and Sidharth Malhotra, the celebrity couple chosen as brand ambassadors, perfectly align with Quaker’s core values and mission. Their freshness and vibrancy add to the richness of the legacy brand, broadening its appeal further. Both Advani and Malhotra have expressed their excitement about being a part of this campaign and promoting the benefits of Quaker Instant Oats.
RTM Watch’s Take
Quaker’s campaign with Kiara Advani and Sidharth Malhotra is a strategic move to promote their latest innovation, Quaker Instant Oats. By choosing popular and relatable brand ambassadors, Quaker aims to connect with the millennial audience and break the perception that healthy eating is boring. The TVC effectively captures the essence of the campaign, showcasing the seamless integration of Quaker Instant Oats into everyday routines. With their vibrant energy and commitment to a balanced lifestyle, Kiara and Sidharth are ideal ambassadors to promote the goodness of oats and inspire individuals to make conscious and nutritious food choices.
