Pepsi, one of the world’s most iconic beverage brands, has recently unveiled its new look with a major visual identity change. This marks the first significant redesign for Pepsi in 14 years and has been rolled out across 120 countries worldwide. The new logo and visual identity thoughtfully blend elements from Pepsi’s past with modern design elements, creating a look that is both current and undeniably Pepsi. The updated colour palette introduces electric blue and black, adding a contemporary edge to the classic Pepsi colour scheme. The signature Pepsi pulse, which represents the “ripple, pop, and fizz” of Pepsi-Cola, has been incorporated into the new logo, moving in sync with the beat of music, the roar of the crowd, and the heartbeat of culture.
To mark this momentous occasion, Pepsi took over iconic global locations to showcase its new visual identity. Digital installations featuring the refreshed Pepsi globe logo were displayed in various cities around the world. In London, an installation appeared beside The O2 arena, paying homage to Pepsi’s long-standing support of international music acts. Warsaw, Poland, and Ho Chi Minh, Vietnam, saw giant Pepsi logos formed by hot air balloons dominating their skylines. Other locations, such as AlUla in Saudi Arabia, the Nile in Egypt, and Ain Dubai, also hosted grand shows that incorporated innovative technology to provide consumers with cutting-edge experiences.
This visual identity change is just the first step in Pepsi’s new, bold era across design, storytelling, and partnerships. The brand aims to continue driving culture forward in 2024 by delivering unique experiences that are deeply connected to fan passions. Pepsi’s philosophy of “Thirsty for More” celebrates those who challenge conventions in pursuit of enjoyment and encourages people to embrace the unexpected and seek out new experiences.
RTM Watch’s Take
Pepsi’s new visual identity change is a bold move that reflects the brand’s commitment to staying relevant and engaging with its target audience. By incorporating elements from its past while embracing modern design, Pepsi has created a look that is both nostalgic and contemporary. The global unveiling of the new logo and visual identity showcases Pepsi’s dedication to providing unique experiences to its fans and solidifies its position as a brand that challenges conventions and puts enjoyment first. With its strong lineup of ambassadors and collaborations, Pepsi is well-positioned to continue driving culture forward and delivering innovative products and experiences in the years to come.
