PepsiCo India, a leading beverage and snacks major, has been actively expanding its product offerings in the food space over the past few years. With a focus on in-home consumption during the pandemic, the company has launched several new products and variants to cater to evolving consumer preferences.
Earlier this month, PepsiCo India launched three new variants under its Quaker Oats brand. This expansion aims to tap into the growing demand for healthy and convenient breakfast options. The new variants offer consumers a range of flavours and ingredients to choose from, catering to diverse taste preferences and dietary needs.
In the past year, PepsiCo India introduced four new launches and seven different variants in its snacks and chips portfolio. This demonstrates the company’s commitment to innovation and meeting consumer demands for new flavours and snack options. In 2022, PepsiCo India embarked on five launches and introduced eight new flavours in the same space.
Ahmed ElSheikh, President of PepsiCo India, expressed enthusiasm about the promising decade ahead for India. He highlighted PepsiCo India’s commitment to actively participate in the nation’s transformative journey, driven by an increasingly discerning Indian consumer. ElSheikh stressed the company’s dedication to innovation, responding to dynamic shifts in consumer behaviour. ElSheikh confidently mentioned the initiation of work on new foods manufacturing facilities in Assam and noted the ongoing expansion efforts of their partners across the country. He conveyed a bullish outlook on India’s growth story and affirmed PepsiCo India’s commitment to aligning with it through continued investment plans.
PepsiCo India’s expansion in the food space is driven by the increased in-home consumption trend during the pandemic. With more people staying at home, there has been a surge in demand for convenient and nutritious food options. By launching new products and variants, PepsiCo India aims to cater to the evolving needs of consumers who are seeking healthier snacking alternatives and convenient meal options.
PepsiCo India has also made significant investments in expanding its manufacturing capabilities. The company recently announced plans to invest ₹778 crore to set up its first food-focused manufacturing plant in Assam. This manufacturing facility, expected to be operational in 2025, will not only enhance PepsiCo India’s production capacity but also create employment opportunities and support the local farming community .
RTM Watch’s Take
PepsiCo India’s strategic focus on expanding its food portfolio aligns with the changing consumer preferences and the increasing demand for healthier and convenient food options. The company’s recent launches and investments in manufacturing facilities demonstrate its commitment to innovation and growth in the Indian market. As PepsiCo India continues to introduce new products and flavours, it is well-positioned to cater to the evolving needs of consumers and maintain its market leadership in the food space.
